Leadership

Maura FitzGerald


Co-Founder and Partner

A seasoned professional in public relations and journalism, Maura successfully founded and grew one of the premier brands in strategic technology communications in the U.S., FitzGerald Communications, to “turn corporate vision into market value.”  Under Maura’s direction, the agency immediately became one of the fastest-growing technology public relations firms, rapidly transitioning from regional boutique to respected national brand in less than three years.  After successfully building FitzGerald Communications to five offices and nearly 200 PR professionals, Maura sold FitzGerald Communications to Omnicom Corp. in 2002.

A serial entrepreneur, Maura was not content to sit back when she witnessed a market opportunity evolving.  With new technology innovations flooding the market as a result of Web 2.0, green and alternative technologies and market evolution in the enterprise software and mobile computing arenas, Maura was poised to address the sophisticated communications challenges of these emerging companies.  Together with Jean Serra, an experienced technology communications strategist and senior executive from FitzGerald Communications, she launched Version 2.0 Communications in late 2006.

Bringing her unique blend of communications strategy and business management, Maura has successfully counseled CEOs and senior marketing leaders from some of technology’s most innovative market pioneers, including Sony, Motorola, Digital Equipment Corp. and Compaq,  Sapient, Peregrine and Manugistics.  Working with these industry giants from their early days as fledgling “start-ups,” Maura has designed programs to establish industry awareness, bolster credibility and position these organizations for future successful liquidity events.

She continues to bring this expertise and experience to Version 2.0’s clients through her direct client management and mentoring of the agency’s leading account teams. As a journalist and freelance writer, Maura’s work has appeared in The Boston Globe, The Fort Lauderdale News, The Miami Herald and USA Today. She has also written for the Associated Press and United Press International.

Jean Serra


Co-founder and Partner

Prior to co-founding Version 2.0 Communications in 2006, Jean was a senior vice president at leading tech PR agency FitzGerald Communications. During her decade-long tenure at FitzGerald, Jean developed award-winning strategic communications campaigns and managed her teams in their flawless execution. She represented many of the agency’s emerging growth clients as well as established market leaders including Texas Instruments, USi and GTEinternetworking (now Genuity).

Jean brings to clients an unmatched depth of industry expertise in the enterprise, consumer and professional services sectors earned when she held senior account management positions at FitzGerald, Fleishman-Hillard and Red Whistle Communications (a Weber Shandwick company). Earlier in her career, Jean gained client-side experience as manager of corporate communications for venture-backed NetMorf, a mobile application software provider.

Jen Plimpton


COO

As head of operations for Version 2.0, Jen is responsible for day-to-day agency management, from finance, to office management and everything in between. Her extensive background and experience working with services companies maker her uniquely equipped for keeping the parts and pieces of agency life moving forward.

Prior to Version 2.0, Jen spent more than a decade at a North Shore ad agency, acting as director of finance and operations. Before that, she worked in finance for a West Coast retailer.

Katelyn Holbrook


Vice President

Katelyn sets the strategic direction for communications programs and leads account teams in delivering stellar results. She has extensive experience with emerging growth clients and established market leaders across a number of market segments, including ad tech, enterprise IT, business intelligence and higher education. Her award-winning work includes the development and implementation of programs for clients such as Acme Packet, Backupify, Panjiva and the University of Michigan.

Backed by a decade of experience in marketing and PR, Katelyn is passionate about helping clients embrace emerging influencer, social media and data-driven strategies while maximizing the value of traditional PR tactics such as product launches, thought leadership campaigns and media tours. As a result of this approach, her clients have appeared on the front page of The Boston Globe, Wall Street Journal and The New York Times’ business section; contributed their expertise to The Financial Times, Business Insider and CIO Magazine; led discussions at SXSW, O’Reilly conferences and TechCrunch Disrupt; and created compelling infographics, eBooks, and trend surveys that delivered measurable business results.

Prior to Version 2.0, Katelyn held in-house marketing roles in the hospitality and commercial real estate sectors. She graduated magna cum laude with a Bachelor of arts in English from Assumption College and holds an M.A. in marketing communications from Emerson College.

Elissa Ehrlich


Vice President

As a vice president at Version 2.0, Elissa is a strategic counselor to clients in the academic and technology industries. She specializes in designing proactive media and thought leadership campaigns for her clients, leveraging her own press relationships to generate impactful results. Elissa has more than 14 years of experience as a public relations professional, where she has helped technology companies in all stages, from start-ups to household names, use strategic communications to drive business value. Her broad experience spans horizontal technology markets including cloud computing, mobile, networking, hardware and software, as well as vertical markets such as retail, sustainability, marketing, education and financial services.

Elissa is deeply passionate about media relations, whether it’s working closely with clients to uncover and craft their most compelling stories or tapping into her network of journalist relationships to bring these stories to life. Prior to joining Version 2.0, Elissa was a Director at Bateman Group, a bi-coastal technology public relations agency. While at Bateman, Elissa oversaw strategic communications programs for clients including Recyclebank, LightSpeed Retail, Virtustream and Digimind Social. Earlier in her career, Elissa was mentored by Jean and Maura as an Account Supervisor at FitzGerald Communications, where she managed programs for technology companies including GXS and Radware.

Katie Byrne


Vice President

Katie Byrne is a vice president at Version 2.0 Communications responsible for driving results for client programs through smart strategy and a creative approach. Leveraging her deep understanding of what the media is looking for and how they want to hear it, Katie drives proactive thought leadership and corporate communications campaigns, product launches, and rapid response programs, identifying valuable opportunities based on clients’ unique offerings and executive teams. Her daily responsibilities include oversight of the media and analyst relations program, strategic counsel on outreach and messaging, issues response identification and team leadership.

Katie’s PR experience spans a variety of industries including enterprise tech, clean tech, financial services, healthcare and consumer.  Her work has resulted in tier one business press coverage in leading publications including the New York Times, Wall Street Journal, NPR, FOX Business, CNN, and The Economist.  Always laser-focused on her clients’ broad business goals, Katie effectively helps them to tell their unique stories in a compelling way, without losing sight of what drives the bottom line.

Katie graduated magna cum laude from Providence College, achieving the class’s top score on her major field test exit exam. She also spent time at the Florence University of the Arts in Florence, Italy where she studied international ethics and relations.

Libby Botsford


Account Director

Libby Botsford is a passionate communications professional who delivers coverage-driven results and support to her clients at Version 2.0 Communications. Leveraging her deep understanding of what the media are looking for and how they want to hear it, Libby drives proactive thought leadership and corporate communications initiatives, product launches and rapid response programs. She has developed award-winning campaigns for clients including Acme Packet (acquired by Oracle in 2013), Avid, Burst and Panjiva.

As an account director at Version 2.0 Communications, Libby is dedicated to executing business-driving public relations campaigns on behalf of her clients. In addition to activating media and analyst relations efforts, Libby’s responsibilities include strategic counsel and development of messaging, social media strategy and implementation, and issues response identification.

Prior to Version 2.0, Libby worked as a public relations professional at Matter Communications. During her time at Matter, she implemented various PR programs for high-profile B2B and B2C clients, including CVS/pharmacy, Lexar Media and Compellent (acquired by Dell in 2011).

Libby graduated in June 2009 with a Bachelor of Science in Psychology from Union College in Schenectady, NY. During her time at Union, Libby was a member of the New York state champion swimming and diving team, as well as a disk jockey at WRUC, the first college radio station in the country.

Jacky & Milou


Team Mascots

Jacky (right) and Milou are popular Version2.0 visitors.  They love to hang out under the conference room table during positioning and messaging workshops, a great “position” for snagging those handouts from Formaggio-catered lunches.

Lola


Team Mascot

As the elder canine stateswoman, Lola spends her days lounging in Jean’s office and holds court each afternoon in the foyer to demand her daily belly rub.  She keeps vigilant watch at desks (and trash cans) to ensure no bagel or sandwich is wasted, only occasionally becoming a little overzealous in “duties.”  You’ll know when Lola is in the office – she’ll be sure to greet you at the door with a hearty bark to say hello.

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