Version 2.0 believes that successful communications programs are closely aligned with an organization’s business strategy. Media coverage and social media conversations can prove meaningless if they are not targeted properly or delivering the right key messages. To ensure maximum impact for your communications investment, Version 2.0 begins every client engagement with an intense audit of the market landscape, current influencer perceptions and executive sign-off on the overarching goals.

With this foundation is place, Version 2.0 then develops an integrated communications program that incorporates the right balance of various program components to help each organization reach their business objectives and develops a plan that may then be executed by your team or ours. As part of the strategic planning process, Version 2.0 also establishes a set of criteria and metrics to regularly evaluate the program’s success and fine-tune activities.

• Virtual marketing team — Version 2.0 can supplement or complement your team to ensure flawless execution.
• Internal and external communications — Program will be designed to address both the external audiences.
• Launches — Whether you are launching brand, concepts, products or programs, Version 2.0 has the methodology and experience to ensure that every detail is attended to.