Content

Tell a cohesive, consistent story

Content is the new currency of digital media as brands are presented with the opportunity to craft relevant, useful and distinctly valuable assets that compel buyers to take action, and foster brand loyalty. We believe great content in tandem with PR can maximize resources to move prospects from discovery to decision, as they consume content at every stage of the buying journey.

After all, the goals of content and PR are the same — increased brand awareness, educated audiences, thought leadership, industry positioning and customer loyalty. Compelling content is the underpinning of every successful go-to-market strategy, from media outreach to lead generation campaigns. And yet,

  • 87% of marketers struggle to produce engaging content
  • 54% say their top challenge is producing engaging content
  • 50% say doing it consistently is their second biggest challenge

Source: Content Marketing Institute research

Content @ V2

V2’s approach to content bridges the gap that too commonly exists between PR and marketing.  We call our methodology “ALIGN”:

  • ALIGNED with key themes
  • ALIGNED to a cohesive communications strategy
  • ALIGNED to high-quality standards

Our content capabilities include:

  • Strategic and cross-functional alignment
  • Content audits for freshness, relevance and usefulness
  • Customer and market insight research
  • Editorial calendar and storyline development
  • Distribution and amplification – paid, earned and owned
  • Asset creation
    • Subject matter expertise interviews
      (both internal and external)
    • Copy writing and editing
    • Design, layout and production
    • Repurposing to maximize output and consistency
    • Influencer co-creation and cross-promotion

Our proven hub-and-spoke approach ensures that the resources that go into content creation are maximized across the buyer cycle and throughout a number of distinct asset outputs – from eBooks, infographics and research studies, to bylined articles and social posts, to video, interactive digital and beyond.

Benefits

Our clients turn to V2 for content guidance and expertise to:

  • Leverage V2’s messaging knowledge to extend PR campaign themes into lead generation campaigns for highly measurable impact on top-line growth
  • Alleviate strain on internal team bandwidth and produce a variety of high-quality, consistent and repurposeable content assets
  • Attract new leads using content as a magnet, while moving existing leads through the buying process
  • Equip sales with powerful assets to complement the sales cycle

Download our content tip sheet from the highlights page.
Contact us about conducting a content audit today.

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