Messaging and Positioning

Working with Version 2.0 Communications has been like adding a PR extension to our marketing team. They have worked hard to understand our business and stay in tune with sales messaging, and have earned the credibility to work directly with even highly technical FirstFuel staff to create new content and find stories that the media
want to hear.

Indran Ratnathicam
Vice President of Marketing & Strategy
FirstFuel Software

Creating a Story that Sticks

Solid corporate positioning and consistent, compelling, credible messages are the foundation for every successful communications program. We work with some of our clients to uncover and construct that foundation – and for all clients to ensure that the messages are communicated and understood, both internally and externally. We prepare company executives and marketing teams to act responsibly in their roles as brand stewards.

Our proven methodology for developing corporate and product positioning includes in-depth research, competitive/market analysis and an intensive workshop with key executives to create differentiated, defensible, intelligible, consistent and powerful corporate messages.

The V2 team draws out your company’s story – the value proposition, strengths and weaknesses, target audiences – and the supporting language and vocabulary. Deliverables include vision, mission and positioning statements, as well as a messaging architecture with audience-specific messages and quotable language and proof points.

These messages are woven into your everyday vernacular and marketing materials through:

  • Press releases and media interviews
  • Speeches and corporate presentations
  • Investor relations/presentations
  • Website updates, marketing collateral and other content assets
  • Social networking and community development
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