The advent of social media has dramatically changed the face of communications, introducing new opportunities and challenges, and forever altering how companies interact with customers. One way communications is a thing of the past. Now companies must be prepared to engage their customers; to solicit feedback and answer questions in real time and to participate in this dynamic dialogue on a daily, even hourly basis. Our role is to help clients understand this new media landscape, to filter out the noise and to focus on strategies that support their business goals. Whether we are writing eBooks, developing online content strategies or influencing search engine ranking, Version 2.0 is leading the way in social media.