ViewPoint

  • Earlier this month, the Fyre Festival turned influencer marketing into a mainstream term when the wanna-be high-end music festival turned sour and the high-profile celebrity organizers and endorsers alike quickly rushed to wipe their hands clean of any involvement. Amid tweets of unsanitary and scary conditions and, more recently, class-action [...] READ MORE

  • If you follow the Version 2.0 blog, you know that we are advocates for women entrepreneurs and business leaders. As employees of a women-owned and operated business ourselves, we celebrate the successes of our counterparts across the U.S. and globe – particularly those that are breaking barriers in the entrepreneurial [...] READ MORE

  • As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. Boston is arguably one of the greatest cities in the U.S. (though we may be a little biased). With [...] READ MORE

  • Not only are press events an opportunity for your client to develop relationships with many journalists at once, it can also be an effective publicity tool that you have the power to control. It also may have major impact on the company (i.e. building strong relationships to garner ongoing company [...] READ MORE

  • Cinco de Mayo – a long awaited day of celebration typically capped off with an ice-cold margarita or two. Celebrating what, you ask? It’s a question many may have never considered– but should. And no, it’s not Mexico’s Independence Day. Cinco de Mayo, the fifth of May, celebrates Mexico’s unlikely [...] READ MORE

  • The term “industry influencers” is thrown around quite a lot in the world of PR and marketing, and can mean anything from media and analyst relations to social media marketing. At Version 2.0, we have a very clear vision of what defines “industry influencers.” Put simply, they are the people [...] READ MORE

  • With much of the dust (and the lawsuit) now settled following the “unfortunate incident” when Dr. David Dao was dragged — bloody, concussed and semiconscious — off a United Airlines flight last month, few can argue that the airline had significant problems plaguing its business put under the spotlight — [...] READ MORE

  • What a fabulous way to celebrate our 10th Anniversary. After an anonymous survey of V2’s amazing team of PR and digital communications experts, the BBJ has recognized something we have been working hard to build – that Version 2.0 is one of the Best Places to Work in Boston. A [...] READ MORE

  • The V2 team spent last week rubbing elbows with content marketing super heroes and learning the latest best practices at the annual Content Marketing Conference. One of the biggest takeaways from nearly all of the sessions was that a successful content program isn’t easy. In fact, it’s hard and it [...] READ MORE

  • Apr 10

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. In the age of constant connectivity, communications and public relations professionals have more avenues than ever to get their [...] READ MORE

Love this picture of Brie Quinn manning the V2 booth at #MichiganGCS today! Interested in more info on the business scene in Ann Arbor? Click the link in our bio and check out the newest infographic in our Women Mean Business series! #womeninbusiness #michiganross

May 16, 2017
Love this picture of Brie Quinn manning the V2 booth at #MichiganGCS today! Interested in more info on the business scene in Ann Arbor? Click the link in our bio and check out the newest infographic in our Women Mean Business series! #womeninbusiness #michiganross
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