ViewPoint

  • Fresh out of college and without a clue what PR was all about, I decided I wanted a career in advertising (because who didn’t want to be Heather Locklear’s character from Melrose Place). I was lucky enough to land an office admin position at a local agency. Of course its [...] READ MORE

  • As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here and look out for a new list each month on the blog. As PR professionals, a huge part of our [...] READ MORE

  • Mar 15

    With all of the messages of empowerment across the globe in honor of International Women’s Day and Women’s History Month, the team here at V2 got to thinking about the women who inspire us – whether they’re public figures with larger-than-life accomplishments and accolades, or the incredible women in our [...] READ MORE

  • Two weeks ago, Snap Inc. had its long-awaited IPO, and the day proved to be as exciting as picking which filter to add to your snaps: share prices surged to $24 (they were initially estimated at $17), a California high school made $24 million from a $15,000 investment they made [...] READ MORE

  • Working with many technology innovators and entrepreneurs, our team (predominantly women) gets excited by bold ideas and new approaches. Individually and as an agency, we support women innovators – helping shape and share their stories, shining a spotlight on their successes and providing networking resources and marketing expertise to help [...] READ MORE

  • Mar 06

    Flip the Script on FUD

    By Maria Varmazis

    The IT security industry is littered with fear-mongering marketing messages designed to scare the bejesus out of potential buyers. But, savvy IT security professionals have heard it all before, and these communications strategies often fall flat with, or worse insult, its intended audience. With the RSA Conference now in our [...] READ MORE

  • Last month I found myself in a San Francisco hotel ballroom surrounded by more than 500 entrepreneurs passionate about an emerging market that they intend to dominate. What made the conference interesting was that the market in everyone’s laser focus  had nothing to do with technology.  Instead, this crowd was [...] READ MORE

  • Whether you live for it, could take it or leave it, or are a little bit scared of it, there’s no denying social media provides an amazing opportunity for organizations to extend their brand and connect with key audiences. But social media changes every day, and with all the other [...] READ MORE

  • Workplace gender equality has been a century-long battle that remains at the forefront of today’s society. We often see women like Jennifer Lawrence and Abby Wambach fighting against Hollywood and U.S. Soccer wage gaps, respectively, while Emma Watson challenges misconceptions of feminism as a Goodwill Ambassador for the U.N. Canadian [...] READ MORE

  • As an agency that works with disruptors and innovators, one of the most common questions we’re asked by entrepreneurs as they set out to start their company is, “how do I know when I need PR?” Earlier this week, our NYC-based Vice President Elissa Ehrlich answered this question in a [...] READ MORE

Happy #StPatricksDay! We're kicking off celebrations this afternoon with #Irish themed treats and washing them down with a little afternoon #Guinness 🍀 #workperks #pr #cupcakes

March 17, 2017
Happy #StPatricksDay! We're kicking off celebrations this afternoon with #Irish themed treats and washing them down with a little afternoon #Guinness 🍀 #workperks #pr #cupcakes
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