ViewPoint

  • Jun 20

    Top 10 Sites to Visit in NYC

    By Allison Shamon

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. While we said before that Boston is one of the greatest cities in the U.S….our vote for the next [...] READ MORE

  • Introducing your company and its spokespeople as thought leaders can help to maximize media attention, secure placements and earn speaking opportunities. A recent survey of over 1,300 US business decision-makers found that effective thought leadership plays a critical role in a buyer’s consideration process. Nearly half (45%) have decided to [...] READ MORE

  • You work hard to create compelling, creative content. But, your promotions may be limited to your email database and social channels – falling short on the reach you need to truly influence your prospects. How can you snag the attention of the press to amplify your content and reach your [...] READ MORE

  • Last Thursday, several members of the Version 2.0 team attended the 49th Annual Bell Ringer Awards Gala, where the agency was awarded with four Bell Ringer Awards. Before a sold-out gathering of hundreds of peers, Version 2.0 captured accolades across multiple categories, including: Gold Bell – Guerrilla Marketing, “SimpliVity Takes [...] READ MORE

  • Earlier this month, Maura and I had the pleasure of spending two informative and fun-filled days in Madrid with our agency partners from across the globe. Since joining the Whiteoaks International Network (WIN) last year, Version 2.0 clients and employees have benefitted from the collective communications wisdom and local market [...] READ MORE

  • Last week, Version 2.0 traveled to Ypsilanti to attend the Michigan Growth Capital Symposium (MGCS), the Midwest’s premier venture capital fair and the first university-backed event of its kind. Each year since its founding in 1981, MGCS has attracted the best and brightest in the region’s entrepreneurial ecosystem, including investors, [...] READ MORE

  • Earlier this month, the Fyre Festival turned influencer marketing into a mainstream term when the wanna-be high-end music festival turned sour and the high-profile celebrity organizers and endorsers alike quickly rushed to wipe their hands clean of any involvement. Amid tweets of unsanitary and scary conditions and, more recently, class-action [...] READ MORE

  • If you follow the Version 2.0 blog, you know that we are advocates for women entrepreneurs and business leaders. As employees of a women-owned and operated business ourselves, we celebrate the successes of our counterparts across the U.S. and globe – particularly those that are breaking barriers in the entrepreneurial [...] READ MORE

  • As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. Boston is arguably one of the greatest cities in the U.S. (though we may be a little biased). With [...] READ MORE

  • Not only are press events an opportunity for your client to develop relationships with many journalists at once, it can also be an effective publicity tool that you have the power to control. It also may have major impact on the company (i.e. building strong relationships to garner ongoing company [...] READ MORE

🥂Cheers to an evening celebrating Boston's best places to work. We were thrilled to be honored! #BBJBESTPLACES #bestplacestowork #boston #pr #V2Turns10 #wecrackedthetop10!

June 22, 2017
🥂Cheers to an evening celebrating Boston's best places to work. We were thrilled to be honored! #BBJBESTPLACES #bestplacestowork #boston #pr #V2Turns10 #wecrackedthetop10!
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