ViewPoint

  • Sep 30

    Practice Makes Perfect — Or Better than the Other Guy

    By Maura FitzGerald

    Maybe it stems from the music lessons of our childhoods, but everyone hates to practice. But if you’re like me, you may be rethinking that attitude after watching Donald Trump’s performance in Monday night’s debate. Hillary Clinton, who left the campaign trail to practice in the days leading up to [...] READ MORE

  • Apr 07

    The CEO’s Guide to Shameless Self-Promotion: Audiences

    By Maura FitzGerald

    Effective communicators know that the number one rule governing every kind of communication is “know your audience.”  At Version 2.0, one of the key elements of our positioning and messaging workshop is audience identification.  We’ve developed it on the principle that it’s not enough to broadly segment between internal and [...] READ MORE

  • Mar 26

    The CEO’s Guide to Shameless Self-Promotion: Media & Influencer Relations

    By Maura FitzGerald

    While social media has made it possible for brands to communicate directly with their customers and partners, it has not diminished the role of the more traditional influencer in shaping perception of companies and products. There are three major categories of influencers—first is media, the reporters and writers whose articles [...] READ MORE

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Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

Nov 8,2019
Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

Sep 19,2019
We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

Sep 17,2019
V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio
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