ViewPoint

  • Sep 30

    Practice Makes Perfect — Or Better than the Other Guy

    By Maura FitzGerald

    Maybe it stems from the music lessons of our childhoods, but everyone hates to practice. But if you’re like me, you may be rethinking that attitude after watching Donald Trump’s performance in Monday night’s debate. Hillary Clinton, who left the campaign trail to practice in the days leading up to [...] READ MORE

  • Apr 07

    The CEO’s Guide to Shameless Self-Promotion: Audiences

    By Maura FitzGerald

    Effective communicators know that the number one rule governing every kind of communication is “know your audience.”  At Version 2.0, one of the key elements of our positioning and messaging workshop is audience identification.  We’ve developed it on the principle that it’s not enough to broadly segment between internal and [...] READ MORE

  • Mar 26

    The CEO’s Guide to Shameless Self-Promotion: Media & Influencer Relations

    By Maura FitzGerald

    While social media has made it possible for brands to communicate directly with their customers and partners, it has not diminished the role of the more traditional influencer in shaping perception of companies and products. There are three major categories of influencers—first is media, the reporters and writers whose articles [...] READ MORE

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