ViewPoint

  • Feb 15

    Oooh, Barracuda: Sonian CTO Recounts How PR Helped with Its Recent Exit

    By Maura FitzGerald

    As more companies decide that a merger or an acquisition rather than an IPO makes sense as an exit strategy, Version 2.0 has developed campaigns for clients that not only raise awareness but also create differentiation and burnish their brand to increase their perceived value. Since 2013, more than 15 [...] READ MORE

  • Dec 19

    2016 Reflections: Client Wins

    By Jean Serra

    Earlier this month Twitter released the most popular global hashtags used worldwide in 2016.  Tragic, triumphant or controversial as they might individually be, these events captured global attention and dominated news headlines. Here at Version 2.0 we have formulated our own “Hits List” of news, campaigns and promotions that helped [...] READ MORE

  • Jun 13

    Version 2.0 Takes Home Two Bell Ringers

    By Nicole Metro

    Version 2.0 has been walking the PR red carpet with pride this award’s season. Following our recent Bulldog Media Relations Award win, we are thrilled to have taken home two Bell Ringers at last Thursday’s annual Publicity Club of New England Bell Ringer Awards Ceremony. Version 2.0 received the Bronze [...] READ MORE

  • May 05

    Version 2.0 Named Finalist in PR Daily Awards for “Best Traditional Campaign”

    By Libby Botsford

    We love working hard for our clients – and as part of that, we always make sure the work we’re doing aligns well with the goals of the client. Whether that’s attempting to get on the front page of the NYT Business Day section, or targeting smaller vertical outlets with [...] READ MORE

  • Mar 19

    Event spotlight: Q&A with Sheryl Marshall, founder of Capital W

    By Libby Botsford

    Here at V2, we’re very excited to be working with Capital W, the first-ever Boston Women’s Venture Summit. Scheduled to take place on April 7 at Boston’s District Hall, Capital W will bring together local women entrepreneurs and members of the investment community to address the current funding gap for [...] READ MORE

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Can B2B PR be as exciting as a last-minute goal in overtime? Jill shares the similarities between tech PR and her days covering college hockey on our blog. #linkinbio

Mar 14,2019
Can B2B PR be as exciting as a last-minute goal in overtime? Jill shares the similarities between tech PR and her days covering college hockey on our blog. #linkinbio

Thanks to @gambinosbakery for helping us indulge this #FatTuesday! #mardigras2019

Mar 5,2019
Thanks to @gambinosbakery for helping us indulge this #FatTuesday! #mardigras2019

As Fyre Festival crashed and burned, where were the PR pros? Check out V2’s blog for 3 PR best practices to make sure you're never stranded in a crisis. #linkinbio

Feb 15,2019
As Fyre Festival crashed and burned, where were the PR pros? Check out V2’s blog for 3 PR best practices to make sure you're never stranded in a crisis. #linkinbio

In honor of #ValentinesDay, V2’s @nmmet reflects on why she loves working in #tech #PR and why you may, too. Read Nicole’s love letter to PR on V2’s blog. #linkinbio

Feb 14,2019
In honor of #ValentinesDay, V2’s @nmmet reflects on why she loves working in #tech #PR and why you may, too. Read Nicole’s love letter to PR on V2’s blog. #linkinbio
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