ViewPoint

Liam Sullivan
  • Feb 04

    Why We Were “Nuts” about this Year’s Super Bowl Ads

    By Liam Sullivan

    Every year, millions of Americans huddle around their televisions to tune in for The Super Bowl, the biggest night in sports. While the Patriots fans here at V2’s Boston office were fortunate enough to watch their team play in, and win, the big game last night, we were almost as [...] READ MORE

  • Jan 31

    A Little Mentoring Goes a Long Way

    By Melissa Mahoney

    Version 2.0 hosted a recent Pub Club event with a great group of panelists. Interviewed by our own Jean Serra, Derek Delano (Text100), Jen Signorini (Racepoint Global) and Megan Griffin (Citizens Bank) shared stories of career paths and development. We’ll share more about that panel in greater detail on the [...] READ MORE

  • Nov 22

    V2 Gives Thanks

    By Libby Botsford

    Maybe it’s the cold air moving in, the daydreams of turkey and mashed potatoes or just knowing we’ll have a few days to relax with loved ones, but Thanksgiving is always an exciting time and one that’s filled with reflection. As we wrap up our 10th anniversary year at Version [...] READ MORE

  • Aug 30

    Put Me in Coach! A Recap of V2’s Red Sox Summer

    By Meg Driscoll

    Not only are we PR pros here at V2, we’re also devoted fans of Boston’s beloved Red Sox – those of us who grew up in New England have a deep-rooted love for the team under the lights of America’s favorite ballpark. And for those from outside of the area, [...] READ MORE

  • Aug 18

    V2 Celebrates the Dog Days of Summer

    By Maura FitzGerald

    What better way to celebrate the dog days of summer than to invite our dogs to hang out with us for a day in the office?  Version 2.0 is a dog friendly space and clients and staff know that on any given day they are likely to find a canine [...] READ MORE

  • Apr 28

    Happy Anniversary to One of BBJ’s Best Places to Work!

    By Jean Serra

    What a fabulous way to celebrate our 10th Anniversary. After an anonymous survey of V2’s amazing team of PR and digital communications experts, the BBJ has recognized something we have been working hard to build – that Version 2.0 is one of the Best Places to Work in Boston. A [...] READ MORE

  • Nov 08

    Why a mentorship program can be one of your most valuable benefits

    By Jenna Gilligan

    As any good PR agency should, we devote ourselves to helping our clients grow their footprints and understanding of the media landscape, helping them forge valuable relationships, helping them shape their messages effectively, educating them on the intricacies of PR strategy so they understand our goals. But it’s just as [...] READ MORE

  • Jun 19

    America’s Favorite Quiz Show – PR Style

    By Jean Serra

    V2’s fun-loving Culture Club really delivered last night organizing a phenomenal game of PR Jeopardy. Complete with social media snafus, political scandals and Olivia Pope-style White Hat wins, the game had the whole team (well, maybe just my team) wishing they paid more attention to scandalous headlines and PR Week [...] READ MORE

  • Mar 10

    Is print adapting or dying?

    By Jenna Gilligan

    The last few weeks have been filled with news about changes happening in our most venerable print publications. The Wall Street Journal rebranded its Marketplace section to “Business & Tech,” the section’s first name change in 27 years, to reflect the changing nature of today’s business world. The New York [...] READ MORE

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Can B2B PR be as exciting as a last-minute goal in overtime? Jill shares the similarities between tech PR and her days covering college hockey on our blog. #linkinbio

Mar 14,2019
Can B2B PR be as exciting as a last-minute goal in overtime? Jill shares the similarities between tech PR and her days covering college hockey on our blog. #linkinbio

Thanks to @gambinosbakery for helping us indulge this #FatTuesday! #mardigras2019

Mar 5,2019
Thanks to @gambinosbakery for helping us indulge this #FatTuesday! #mardigras2019

As Fyre Festival crashed and burned, where were the PR pros? Check out V2’s blog for 3 PR best practices to make sure you're never stranded in a crisis. #linkinbio

Feb 15,2019
As Fyre Festival crashed and burned, where were the PR pros? Check out V2’s blog for 3 PR best practices to make sure you're never stranded in a crisis. #linkinbio

In honor of #ValentinesDay, V2’s @nmmet reflects on why she loves working in #tech #PR and why you may, too. Read Nicole’s love letter to PR on V2’s blog. #linkinbio

Feb 14,2019
In honor of #ValentinesDay, V2’s @nmmet reflects on why she loves working in #tech #PR and why you may, too. Read Nicole’s love letter to PR on V2’s blog. #linkinbio
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