ViewPoint

  • May 10

    PR and Content: Two Sides of the Same Coin

    By Debora Almeida

    “Content is king.” In 1996, Bill Gates infamously predicted that content would be a driving source of revenue for businesses in the Internet era. A recent Axios article found that Gates was right: the number of people who work in content or editor roles has increased by 32 percent across [...] READ MORE

  • Mar 13

    My Life as a Storyteller: How B2B PR Feels Like Scoring a Hat Trick

    By Jill Saftel

    I never thought I’d use some of the same techniques from my days as a reporter covering college hockey in my current role as a PR pro in the B2B tech world. I’ll admit that when I transitioned from covering sports in college to working for B2B clients, I thought [...] READ MORE

  • Feb 21

    Putting the “Person” in Personal Finance Journalism

    By Megan Enright

    Personal Finance panel “She Makes Money Make Sense”. When focused on discussing experiences related to reporting on Personal Finance, relatable content is more likely to capture readers’ attention. [...] READ MORE

  • Dec 14

    New V2 Resource: A PR Practitioner’s Guide to Killer Content

    By Version 2.0 Communications

    At Version 2.0, we believe content is optimally aligned with PR – the two bring out the best in one another and are both grounded in telling stories that resonate with targeted audiences. Yet many brands struggle to take full advantage of their content programs. In fact, our recently released [...] READ MORE

  • Nov 16

    New V2 Research Report: The State of Content & PR

    By Katelyn Holbrook

    When Version 2.0 organized a panel at SXSW 2011 on content marketing—and more specifically, the role of brand journalism in marketing—we never could have imagined how far the industry would come in just five years. Content has not only changed the way brands engage with their audiences, but it also [...] READ MORE

  • Sep 12

    10 Things I Hate about You, Content Marketing

    By Katelyn Holbrook

    Last week was one of the best of the year for content professionals: Content Marketing World, where more than 3,000 content marketing practitioners, leaders and “gurus” – and I! – descend upon Cleveland. Among the stellar keynote speakers this year was Joseph Gordon-Levitt; you may remember him coming of age [...] READ MORE

  • Aug 23

    How to be a Great Interview Source: A V2 Q&A with Chuck Leddy

    By Katelyn Holbrook

    When General Assembly launched its Mornings are for #Marketing event series earlier this month, we were thrilled to be involved—both as participants and presenting about some tried-and-true tactics for smaller PR teams to generate big results. One of the other speakers was Chuck Leddy, a B2B brand storyteller and journalist [...] READ MORE

  • Aug 17

    V2 Turns 10: Top 10 Content Marketing Resources We Can’t Live Without

    By Jenna Gilligan

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. It’s official: we’ve all reached the point of the summer where we need to be at the top of [...] READ MORE

  • Aug 02

    The Power of Love—and Compelling Content

    By Katelyn Holbrook

    This past Valentine’s Day, Version 2.0 celebrated the holiday in an extra special way: we formally launched our content practice, providing clients with the expertise and execution capabilities to align their content programs around a cohesive strategy, consistent message and high-quality output. In the spirit of love, creativity and content, [...] READ MORE

  • Apr 21

    4 Easy Content Marketing Improvements

    By Katelyn Holbrook

    The V2 team spent last week rubbing elbows with content marketing super heroes and learning the latest best practices at the annual Content Marketing Conference. One of the biggest takeaways from nearly all of the sessions was that a successful content program isn’t easy. In fact, it’s hard and it [...] READ MORE

  • Feb 14

    PR and Content: A Marketing Love Story

    By Katelyn Holbrook

    On a day that is meant to celebrate love, we could not be more excited to share a V2 love story many years in the making: the unveiling of Version 2.0’s content practice. To us, PR and content are the new power couple of the marketing world. After all, they [...] READ MORE

  • Sep 28

    Who Won the Presidential Debate? The Dictionary.

    By Katelyn Holbrook

    After one of the most highly-anticipated presidential debates in American history, the media chatter yesterday focused largely on trying to name a winner by closely analyzing the sound bites, statistics and salience of each candidate during Monday’s 90-minute contest. There was one very clear, yet somewhat surprising winner: Merriam-Webster. Yes, [...] READ MORE

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