ViewPoint

  • Oct 21

    The New Norm: Social Activism Drives Corporate Accountability – and New Challenges for Business Leaders

    By Melissa Mahoney

    Stakeholders take stands on wide-ranging social issues, from immigration to climate change In this environment, businesses can’t afford to ignore employees, customers Leaders don’t have to agree, but they must listen Public company CEOs have long been familiar with shareholder activism – when an individual or group of investors use [...] READ MORE

  • Oct 02

    The Unintended Consequences of Company Leaks

    By Melissa Mahoney

    I know Mark Zuckerberg is everyone’s favorite CEO to hate these days. There’s plenty to be disgruntled about as a Facebook user. But yesterday’s Verge scoop of a secretly taped, and then leaked, employee meeting at Facebook has me intrigued, but mostly alarmed. Intrigued, yes – because it’s interesting to [...] READ MORE

  • Aug 08

    Crisis: CEOs should ask this one question of their teams – “What’s our plan for that?”

    By Melissa Mahoney

    According to research by The Conference Board, U.S. CEOs and C-suite executives rank cybersecurity their number one external concern for 2019.  How many of those CEOs have asked their teams, “what’s our plan if that happens to us?” Or better, “What’s our plan when that happens to us?” Too few [...] READ MORE

  • Jun 28

    How Susan Wojcicki’s Response On Stage at Code 2019 is a Lesson in Crisis Communications

    By Jean Serra

    Crisis communications preparedness and best practices have been a hot topic at V2 these past few months as we prepared to launch our crisis communications practice (check out this great Q&A with practice lead Melissa Mahoney). So, it was through this lens that I watched, listened and cringed a little [...] READ MORE

  • Jun 17

    Is Your Business at Risk? A Crisis Q&A with V2’s Melissa Mahoney

    By Shannon Casey

    It’s hard to read the front page of a newspaper without coming across headlines about a corporate crisis. From Facebook’s Cambridge Analytica data privacy offense to VW’s emissions scandal and the #MeToo movement, businesses today are being taken to task by stakeholders. These public relations crises are fueling an increased [...] READ MORE

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Happy Thanksgiving! In our latest blog post, we asked V2ers to share what they’re giving thanks for this year. Take a look at the link in our bio, and be sure to support V2 client @horizonsforhomelesschildren by following the link to their holiday wish list within the blog! #Thanksgiving #linkinbio

Nov 28,2019
Happy Thanksgiving! In our latest blog post, we asked V2ers to share what they’re giving thanks for this year. Take a look at the link in our bio, and be sure to support V2 client @horizonsforhomelesschildren by following the link to their holiday wish list within the blog! #Thanksgiving #linkinbio

Today, the V2 team celebrated being named to the 2019 @prnews Top Places to Work List at the Yale Club in New York City! We’re honored to celebrate among the other national agencies and be recognized for our culture. #PRNews #TopPlaces

Nov 21,2019
Today, the V2 team celebrated being named to the 2019 @prnews Top Places to Work List at the Yale Club in New York City! We’re honored to celebrate among the other national agencies and be recognized for our culture. 
#PRNews #TopPlaces

Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

Nov 8,2019
Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

Sep 19,2019
We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾
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