ViewPoint

  • Aug 09

    Influencer Identification: How to Choose the People that Matter

    By Elissa Ehrlich

    Every PR pro knows that a media relations campaign will fall flat if the right media targets aren’t identified. Likewise, when designing an influencer relations program, identifying the people with which to engage is paramount to its success. But unlike a media campaign, developing the perfect influencer list is not [...] READ MORE

  • May 19

    When Influencers Play with Fyre, Will Brands Get Burned?

    By Katelyn Holbrook

    Earlier this month, the Fyre Festival turned influencer marketing into a mainstream term when the wanna-be high-end music festival turned sour and the high-profile celebrity organizers and endorsers alike quickly rushed to wipe their hands clean of any involvement. Amid tweets of unsanitary and scary conditions and, more recently, class-action [...] READ MORE

  • May 03

    Influencer Relations 101: Why and How to Engage the People with Influence in Your Industry

    By Elissa Ehrlich

    The term “industry influencers” is thrown around quite a lot in the world of PR and marketing, and can mean anything from media and analyst relations to social media marketing. At Version 2.0, we have a very clear vision of what defines “industry influencers.” Put simply, they are the people [...] READ MORE

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Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

Nov 8,2019
Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

Sep 19,2019
We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

Sep 17,2019
V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio
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