ViewPoint

  • Aug 09

    Influencer Identification: How to Choose the People that Matter

    By Elissa Ehrlich

    Every PR pro knows that a media relations campaign will fall flat if the right media targets aren’t identified. Likewise, when designing an influencer relations program, identifying the people with which to engage is paramount to its success. But unlike a media campaign, developing the perfect influencer list is not [...] READ MORE

  • May 19

    When Influencers Play with Fyre, Will Brands Get Burned?

    By Katelyn Holbrook

    Earlier this month, the Fyre Festival turned influencer marketing into a mainstream term when the wanna-be high-end music festival turned sour and the high-profile celebrity organizers and endorsers alike quickly rushed to wipe their hands clean of any involvement. Amid tweets of unsanitary and scary conditions and, more recently, class-action [...] READ MORE

  • May 03

    Influencer Relations 101: Why and How to Engage the People with Influence in Your Industry

    By Elissa Ehrlich

    The term “industry influencers” is thrown around quite a lot in the world of PR and marketing, and can mean anything from media and analyst relations to social media marketing. At Version 2.0, we have a very clear vision of what defines “industry influencers.” Put simply, they are the people [...] READ MORE

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V2 Director Megan Nealon is in NYC at #PRBootcamp today getting the inside scoop on making the best impact with pitches, straight from the editors and publications we want to reach for our consumer tech clients

Jul 10,2019
V2 Director Megan Nealon is in NYC at #PRBootcamp today getting the inside scoop on making the best impact with pitches, straight from the editors and publications we want to reach for our consumer tech clients

Happy #FourthOfJuly from the V2 team! We hope everyone has an enjoyable holiday weekend.

Jul 4,2019
Happy #FourthOfJuly from the V2 team! We hope everyone has an enjoyable holiday weekend.

Heading to the beach this holiday weekend? Check out V2er Kaylin’s reading list for the PR pro looking for an entertaining read that will also expand your PR and communications skills. #linkinbio

Jul 2,2019
Heading to the beach this holiday weekend? Check out V2er Kaylin’s reading list for the PR pro looking for an entertaining read that will also expand your PR and communications skills. #linkinbio

Any number of issues can affect a company’s brand reputation and a little planning goes a long way. With Version 2.0’s crisis communications system we can support your business from strategic planning and counsel, to jumping in 24/7 to take control of a crisis and helping restore a reputation post crisis. Learn more about our crisis communications practice and capabilities. #linkinbio

Jun 26,2019
Any number of issues can affect a company’s brand reputation and a little planning goes a long way. With Version 2.0’s crisis communications system we can support your business from strategic planning and counsel, to jumping in 24/7 to take control of a crisis and helping restore a reputation post crisis. Learn more about our crisis communications practice and capabilities. #linkinbio
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