ViewPoint

  • Aug 09

    Influencer Identification: How to Choose the People that Matter

    By Elissa Ehrlich

    Every PR pro knows that a media relations campaign will fall flat if the right media targets aren’t identified. Likewise, when designing an influencer relations program, identifying the people with which to engage is paramount to its success. But unlike a media campaign, developing the perfect influencer list is not [...] READ MORE

  • May 19

    When Influencers Play with Fyre, Will Brands Get Burned?

    By Katelyn Holbrook

    Earlier this month, the Fyre Festival turned influencer marketing into a mainstream term when the wanna-be high-end music festival turned sour and the high-profile celebrity organizers and endorsers alike quickly rushed to wipe their hands clean of any involvement. Amid tweets of unsanitary and scary conditions and, more recently, class-action [...] READ MORE

  • May 03

    Influencer Relations 101: Why and How to Engage the People with Influence in Your Industry

    By Elissa Ehrlich

    The term “industry influencers” is thrown around quite a lot in the world of PR and marketing, and can mean anything from media and analyst relations to social media marketing. At Version 2.0, we have a very clear vision of what defines “industry influencers.” Put simply, they are the people [...] READ MORE

Back to All

Warning: Invalid argument supplied for foreach() in /home/v2comms7/public_html/wp-content/themes/version2.0/inc-instagram-feed.php on line 23
  • Thank you for your interest.

    To download from the Version 2.0 case studies library, please tell us a little bit about yourself. Upon completion, you will be directed to the case studies.
  • This field is for validation purposes and should be left unchanged.
  • Thank you for your interest.

    To view this video from the Version 2.0 highlights library, please tell us a little bit about yourself. Upon completion, you will be directed to the video.
  • This field is for validation purposes and should be left unchanged.
  • Thank you for your interest.

    To download from the Version 2.0 highlights library, please tell us a little bit about yourself. Upon completion, you will be directed to the highlight.
  • This field is for validation purposes and should be left unchanged.