ViewPoint

  • Aug 03

    Destroyed vs. Replaced: A Study in Word Choice

    By Katelyn Holbrook

    If you’re a New England Patriots fan, the ongoing “deflategate” controversy is probably frustrating, at best. For those of us in PR, however, each dramatic twist and late-breaking turn has been a new case study in crisis communications. From the pre-Super Bowl press conferences after the news broke following the [...] READ MORE

  • May 26

    Creating a Vision to Reach the Masses

    By Jean Serra

    Last week’s New York Times column by Farhad Manjoo explored our new on-demand economy. The piece questioned if the plethora of emerging “Ubers for X-industry” were really thinly veiled services to help the “haves and have-wannabes” get a taste of the 0.1%. I’ll leave the sociological and ethical debate to [...] READ MORE

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“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Have your playbook ready for whatever #crisis the world throws at you 🏈

Sep 6,2019
Have your playbook ready for whatever #crisis the world throws at you 🏈

Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

Aug 28,2019
Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio

Jul 19,2019
In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio
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