ViewPoint

  • Aug 03

    Destroyed vs. Replaced: A Study in Word Choice

    By Katelyn Holbrook

    If you’re a New England Patriots fan, the ongoing “deflategate” controversy is probably frustrating, at best. For those of us in PR, however, each dramatic twist and late-breaking turn has been a new case study in crisis communications. From the pre-Super Bowl press conferences after the news broke following the [...] READ MORE

  • May 26

    Creating a Vision to Reach the Masses

    By Jean Serra

    Last week’s New York Times column by Farhad Manjoo explored our new on-demand economy. The piece questioned if the plethora of emerging “Ubers for X-industry” were really thinly veiled services to help the “haves and have-wannabes” get a taste of the 0.1%. I’ll leave the sociological and ethical debate to [...] READ MORE

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