ViewPoint

  • Aug 03

    Destroyed vs. Replaced: A Study in Word Choice

    By Katelyn Holbrook

    If you’re a New England Patriots fan, the ongoing “deflategate” controversy is probably frustrating, at best. For those of us in PR, however, each dramatic twist and late-breaking turn has been a new case study in crisis communications. From the pre-Super Bowl press conferences after the news broke following the [...] READ MORE

  • May 26

    Creating a Vision to Reach the Masses

    By Jean Serra

    Last week’s New York Times column by Farhad Manjoo explored our new on-demand economy. The piece questioned if the plethora of emerging “Ubers for X-industry” were really thinly veiled services to help the “haves and have-wannabes” get a taste of the 0.1%. I’ll leave the sociological and ethical debate to [...] READ MORE

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V2 Director Megan Nealon is in NYC at #PRBootcamp today getting the inside scoop on making the best impact with pitches, straight from the editors and publications we want to reach for our consumer tech clients

Jul 10,2019
V2 Director Megan Nealon is in NYC at #PRBootcamp today getting the inside scoop on making the best impact with pitches, straight from the editors and publications we want to reach for our consumer tech clients

Happy #FourthOfJuly from the V2 team! We hope everyone has an enjoyable holiday weekend.

Jul 4,2019
Happy #FourthOfJuly from the V2 team! We hope everyone has an enjoyable holiday weekend.

Heading to the beach this holiday weekend? Check out V2er Kaylin’s reading list for the PR pro looking for an entertaining read that will also expand your PR and communications skills. #linkinbio

Jul 2,2019
Heading to the beach this holiday weekend? Check out V2er Kaylin’s reading list for the PR pro looking for an entertaining read that will also expand your PR and communications skills. #linkinbio

Any number of issues can affect a company’s brand reputation and a little planning goes a long way. With Version 2.0’s crisis communications system we can support your business from strategic planning and counsel, to jumping in 24/7 to take control of a crisis and helping restore a reputation post crisis. Learn more about our crisis communications practice and capabilities. #linkinbio

Jun 26,2019
Any number of issues can affect a company’s brand reputation and a little planning goes a long way. With Version 2.0’s crisis communications system we can support your business from strategic planning and counsel, to jumping in 24/7 to take control of a crisis and helping restore a reputation post crisis. Learn more about our crisis communications practice and capabilities. #linkinbio
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