ViewPoint

  • Jul 26

    Seriously, FOX (Or Even Socks) Would Be Better

    By Maura FitzGerald

    New York financier Anthony Scaramucci just got himself appointed to arguably one of the most powerful communications positions in the country, if not the world.  He did it without having any qualifications for the job, other than blind loyalty to the boss and a willingness to abandon previously held/stated positions [...] READ MORE

  • Sep 22

    Tips for Landing your First Job in PR

    By Megan Driscoll

    September marks more than just back-to-school time — it’s also the time of year when people reset. In fact, according to a recent piece in the Wall Street Journal, September marks the month where people vow to change how they live — even more so than January. In addition to [...] READ MORE

  • Aug 23

    Are Media Tours Dead?

    By Katelyn Holbrook

    In a recent meeting with a prospect, the internal communications lead let us in on one of the reasons they were entertaining an agency change: the company’s current PR firm didn’t do media tours. It was a tactic they considered “old school,” she told us. Later that day, I conferred [...] READ MORE

  • Jun 01

    3 Questions to Ask Before You Start Your PR Internship

    By Jordan Robbins

    Before I accepted an internship at Version 2.0 Communications, I went through the process of figuring out which agency would best fit my PR interests and give me the best overall experience.  For an internship where you are aiming to learn as much as possible about an industry, it’s important [...] READ MORE

  • Apr 22

    New Q, New You: PR Lessons from Q1

    By Jean Serra

    As we leave Q1 behind and continue through Q2, innovative PR pros and agencies will continue to tap tools such as mobile, video and visuals to communicate key messages and engage audiences. But, amplifying messages isn't enough. We need to benchmark engagement, listen to audiences' reactions and measure the impact [...] READ MORE

  • Jan 08

    Five Things I Wish my Degree in Public Relations Prepared Me For

    By Victoria Newell

    As a fairly new Version 2.0 employee with an advertising background but a public relations degree, I assumed that working in PR was going to be like riding a bike – something you learn once and never forget. And while this is true in some instances, here are a few [...] READ MORE

  • Sep 25

    PR Jargon From An Aspiring PR Pro

    By Elena Shikaloff

    Starting a new job can be intimidating, let alone starting a job in a new industry. After just a few short days, it became abundantly clear that PR pros speak a different language. Well, not entirely different, but a lot of phrases that are thrown around sound foreign to an [...] READ MORE

  • Jul 30

    PR Blunder Quiz

    By Emily Lospennato

    Think you’re a PR blunder expert? You won’t know for sure until you take our quiz. Here’s the deal. If you score between 80-100%, you are a PR rock star and we want to hear from you! Check out our careers page for open positions. If you score between 50-80%, [...] READ MORE

  • Apr 07

    The CEO’s Guide to Shameless Self-Promotion: Audiences

    By Maura FitzGerald

    Effective communicators know that the number one rule governing every kind of communication is “know your audience.”  At Version 2.0, one of the key elements of our positioning and messaging workshop is audience identification.  We’ve developed it on the principle that it’s not enough to broadly segment between internal and [...] READ MORE

  • Apr 02

    3 Phrases a Good PR Firm Will Never Say

    By Katelyn Holbrook

    In a recent new business meeting, it became crystal clear the prospect had been burned pretty badly by a previous PR firm and was approaching their search for a new agency with extreme caution and intense scrutiny. Unfortunately, this is a scenario we see all too often—one subpar agency taints [...] READ MORE

  • Mar 23

    Long Live Print News

    By Casey Matsumoto

    Growing up, the closest I came to reading the newspaper was skimming the Sunday comics at the breakfast table on weekends. And now that I’m in college it seems comical—archaic, even—to sit down with a physical newspaper, especially with online news being several easy clicks away. To be completely honest, [...] READ MORE

  • Feb 05

    Christmas…in January?

    By Jenna Gilligan

    I was doing my best to tune out the endless snow coverage on the news last week when a T-Mobile commercial caught my attention—and not in a good way. At the phrase “in time for the holidays!,” I stopped what I was doing and turned around just in time to [...] READ MORE

  • Feb 02

    Managing PR Crises – Tips from the Big Leagues

    By Jen Kaye

    With the arrival and subsequent explosion of social media in the past decade, crisis PR has grown to be an essential element in the planning process for every organization. This past year alone, we’ve seen crises such as the Malaysian airlines mystery, NFL domestic abuse debacle, Uber controversies, the Sony [...] READ MORE

  • Jan 23

    Advice for Aspiring PR Pros

    By Jenna Gilberti

    I have only been in the PR industry for a short while (cumulatively about a year and a half), but so far I have learned things that I will never forget. Like many, I have faced challenges through work but I don’t regret any of them. I’ve worked 80 hour [...] READ MORE

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Happy Holidays from the team at Version 2.0! Check out our latest blog post for a special seasons greetings ❄️ #linkinbio

Dec 18,2018
Happy Holidays from the team at Version 2.0! Check out our latest blog post for a special seasons greetings ❄️ #linkinbio

Check out what our NYC V2ers had to say about the #FutureofWork in our latest blog post! Hint: no, you can’t wear leggings everyday #linkinbio

Dec 12,2018
Check out what our NYC V2ers had to say about the #FutureofWork in our latest blog post! Hint: no, you can’t wear leggings everyday #linkinbio

Influence your feed with our top social media picks {link to blog in bio}. Comment your favorite accounts below!

Nov 29,2018
Influence your feed with our top social media picks {link to blog in bio}. Comment your favorite accounts below!

Here’s a little Hump Day motivation from the original tech influencer himself 🐪 @thisisbillgates

Nov 28,2018
Here’s a little Hump Day motivation from the original tech influencer himself 🐪 @thisisbillgates
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