ViewPoint

  • Aug 20

    How Good PR Could Have Softened the NYT Takedown of Amazon

    By Maura FitzGerald

    The fallout for Amazon and Jeff Bezos continues this week, following the front-page New York Sunday Times article by Jodi Kantor and David Streitfeld detailing what it’s like to labor in the new workplace paradigm that is Bezos’ Amazon. While the well-researched (more than 100 interviews conducted with current and [...] READ MORE

  • Jul 30

    PR Blunder Quiz

    By Emily Lospennato

    Think you’re a PR blunder expert? You won’t know for sure until you take our quiz. Here’s the deal. If you score between 80-100%, you are a PR rock star and we want to hear from you! Check out our careers page for open positions. If you score between 50-80%, [...] READ MORE

  • Jun 19

    America’s Favorite Quiz Show – PR Style

    By Jean Serra

    V2’s fun-loving Culture Club really delivered last night organizing a phenomenal game of PR Jeopardy. Complete with social media snafus, political scandals and Olivia Pope-style White Hat wins, the game had the whole team (well, maybe just my team) wishing they paid more attention to scandalous headlines and PR Week [...] READ MORE

  • Apr 30

    Lessons Learned from the Selerity-Twitter Earnings Leak

    By Elissa Ehrlich

    Earlier this week, PR practitioners everywhere shuddered when it was revealed that Selerity, a financial data analytics firm, uncovered Twitter’s quarterly results and tweeted them before Twitter officially announced them. While the earnings were less than stellar on their own, Selerity’s tweet caused shares of Twitter to plunge and wreaked [...] READ MORE

  • Jan 14

    2014: A Year of Mishaps and Misfires

    By Bennie Sham

    Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Every year, it seems that organizations try to outdo each other to see which will have the most epic PR fails that can [...] READ MORE

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“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Have your playbook ready for whatever #crisis the world throws at you 🏈

Sep 6,2019
Have your playbook ready for whatever #crisis the world throws at you 🏈

Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

Aug 28,2019
Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio

Jul 19,2019
In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio
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