ViewPoint

  • Aug 20

    How Good PR Could Have Softened the NYT Takedown of Amazon

    By Maura FitzGerald

    The fallout for Amazon and Jeff Bezos continues this week, following the front-page New York Sunday Times article by Jodi Kantor and David Streitfeld detailing what it’s like to labor in the new workplace paradigm that is Bezos’ Amazon. While the well-researched (more than 100 interviews conducted with current and [...] READ MORE

  • Jul 30

    PR Blunder Quiz

    By Emily Lospennato

    Think you’re a PR blunder expert? You won’t know for sure until you take our quiz. Here’s the deal. If you score between 80-100%, you are a PR rock star and we want to hear from you! Check out our careers page for open positions. If you score between 50-80%, [...] READ MORE

  • Jun 19

    America’s Favorite Quiz Show – PR Style

    By Jean Serra

    V2’s fun-loving Culture Club really delivered last night organizing a phenomenal game of PR Jeopardy. Complete with social media snafus, political scandals and Olivia Pope-style White Hat wins, the game had the whole team (well, maybe just my team) wishing they paid more attention to scandalous headlines and PR Week [...] READ MORE

  • Apr 30

    Lessons Learned from the Selerity-Twitter Earnings Leak

    By Elissa Ehrlich

    Earlier this week, PR practitioners everywhere shuddered when it was revealed that Selerity, a financial data analytics firm, uncovered Twitter’s quarterly results and tweeted them before Twitter officially announced them. While the earnings were less than stellar on their own, Selerity’s tweet caused shares of Twitter to plunge and wreaked [...] READ MORE

  • Jan 14

    2014: A Year of Mishaps and Misfires

    By Bennie Sham

    Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Every year, it seems that organizations try to outdo each other to see which will have the most epic PR fails that can [...] READ MORE

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Happy Holidays from the team at Version 2.0! Check out our latest blog post for a special seasons greetings ❄️ #linkinbio

Dec 18,2018
Happy Holidays from the team at Version 2.0! Check out our latest blog post for a special seasons greetings ❄️ #linkinbio

Check out what our NYC V2ers had to say about the #FutureofWork in our latest blog post! Hint: no, you can’t wear leggings everyday #linkinbio

Dec 12,2018
Check out what our NYC V2ers had to say about the #FutureofWork in our latest blog post! Hint: no, you can’t wear leggings everyday #linkinbio

Influence your feed with our top social media picks {link to blog in bio}. Comment your favorite accounts below!

Nov 29,2018
Influence your feed with our top social media picks {link to blog in bio}. Comment your favorite accounts below!

Here’s a little Hump Day motivation from the original tech influencer himself 🐪 @thisisbillgates

Nov 28,2018
Here’s a little Hump Day motivation from the original tech influencer himself 🐪 @thisisbillgates
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