ViewPoint

  • Apr 12

    What PR Pros Can Learn from Game of Thrones

    By Liam Sullivan

    Unless you’ve been living under a rock, you know that the smash-hit television series Game of Thrones will be returning this weekend. From the red carpet appearances and star Kit Harrington hosting Saturday Night Live to the cryptic trailers and devoted podcasts, it’s hard to consume any form of media [...] READ MORE

  • Nov 28

    Top 6 Social Media Accounts Every PR Pro Should Follow

    By Erin Cooper

    Social media makes PR more personal, empowering us to choose the way we build relationships or receive news. Yet, with so many reporters and outlets on social media today, PR professionals should choose who to follow wisely. [...] READ MORE

  • Nov 16

    10 Hacks to Make Your PR Job Easier (What’s in a Hack)

    By Jason Mitrano

    The V2 team compiled a few of our favorite on-the-job hacks we use as tools to help streamline onerous work so you can focus on the big-picture projects. [...] READ MORE

  • Feb 08

    Behind the Spin: PR Pros Share Their Keys to Success

    By Erin Cooper

    We recently hosted the PubClub’s “Behind the Spin: PR Experts Share Their Stories” event, and PR practitioners flooded our South End office to listen and learn from three Boston-area professionals about how they made it to the current milestone in their careers.  The panel was moderated by V2 co-founder Jean [...] READ MORE

  • Oct 30

    V2 Turns 10: Top 10 Benefits of Hiring a PR Agency

    By Allison Shamon

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. PR can provide awareness, visibility and, most importantly, credibility for a brand. Companies of all sizes and maturities spend [...] READ MORE

  • Oct 20

    Great PR Moments in History: A Case Study

    By Kendall Heward

    Since beginning my co-op at Version 2.0, I have come to understand the immense importance of issues response and crisis communication campaigns. The most important asset any company has is its reputation; and once that is tarnished, it can be very difficult to gain back the trust of customers, partners [...] READ MORE

  • Oct 16

    Take Me Out to the… Office? 4 Similarities Between PR Pros and Baseball Players

    By Rachel Levy

    The Boston Red Sox experienced an unpredictable season in 2017. Fans honored the retirement of David “Big Papi” Ortiz, welcomed a back-to-back title as American League East Division champions and have quickly wrapped up the post-season with some major wins and devastating losses. After attending a Friday night game against [...] READ MORE

  • Aug 04

    3 Mean Girls Quotes that Taught Me PR Basics

    By Cassie Rowe

    I thought after a few years into my first PR role that I knew just about everything, but as one of the new kids on the block at V2, I’m learning so much new information – and at an extremely fast pace. How much I have learned, and, in some [...] READ MORE

  • May 31

    WINning Connections: Whiteoaks International Network Takes on Madrid

    By Jean Serra

    Earlier this month, Maura and I had the pleasure of spending two informative and fun-filled days in Madrid with our agency partners from across the globe. Since joining the Whiteoaks International Network (WIN) last year, Version 2.0 clients and employees have benefitted from the collective communications wisdom and local market [...] READ MORE

  • May 08

    How (and Why) to Host a Stellar Press Event

    By Allison Shamon

    Not only are press events an opportunity for your client to develop relationships with many journalists at once, it can also be an effective publicity tool that you have the power to control. It also may have major impact on the company (i.e. building strong relationships to garner ongoing company [...] READ MORE

  • Mar 21

    10 Words That Can Make or Break Your Writing

    By Victoria Newell

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here and look out for a new list each month on the blog. As PR professionals, a huge part of our [...] READ MORE

  • Feb 13

    Expert Q&A: Diving into the Cannabis Industry with HeatherJean MacNeil

    By HeatherJean MacNeil

    Here at Version 2.0 we are always on the lookout for disruption and get excited when we see the potential of a new industry cropping up. Many of our clients are transforming their industries and creating markets through innovative ideas, and we couldn’t help but consider the opportunity for innovation [...] READ MORE

  • Jan 27

    3 Easy Ways To Maximize Your Personal Brand

    By Sarah McCormick

    Heading into 2017, every PR professional knows that scouring the news is a critically important part of your job (and a topic that’s been covered time and time again on this blog). Whether it’s watching The Today Show, checking your social media feeds or reading the daily headlines of the [...] READ MORE

  • Dec 27

    3 Ways Tom Brady Dominates Facebook

    By Nicole Metro

    When it comes to Tom Brady, you either love him or you hate him – there’s typically no in between. The New England Patriots quarterback has been branded many things, from GOAT to cheater. While these labels are produced by fans, media and opponents alike, Tom Brady has taken control [...] READ MORE

  • Dec 02

    What Can theSkimm Teach PR and Content Pros?

    By Katelyn Holbrook

    At V2, we consume a LOT of news – daily newspapers, glossy magazines, technical trade pubs, endless newsletters and, depending on where you are in the office, the quiet hum of NPR, The Today Show or a cable business network. And this doesn’t even take into account our social feeds, [...] READ MORE

  • Nov 18

    More than just a Valencia filter: How Instagram can fuel your PR efforts

    By Cara DiFabio

    With more than 300,000,000 daily active users and 500,000,000 monthly active users, there’s no question that Instagram is a critical tool for any business’ social strategy. In fact, according to this infographic, 50 percent of Instagram users follow a business, and 60 percent of users actually learn about new products [...] READ MORE

  • Oct 07

    Lights, Camera, Action: Securing Broadcast Opportunities

    By Jen Kaye

    While print media is often placed on a pedestal, increasingly at Version 2.0 we are having conversations with clients about reprioritizing and ramping up our focus on broadcast opportunities. Whether securing a segment that features a product and customer deployment or weighing in on an important topic through a thought [...] READ MORE

  • Sep 20

    Secrets to Writing and Placing a Killer Contributed Article

    By Elissa Ehrlich

    Editorial teams are leaner than ever, and many outlets today have come to rely on regular contributors to keep the volume of new content high. This has created a strong opportunity for our clients to get their thought leadership in front of their audiences. Yet placing bylined articles that gain [...] READ MORE

  • Aug 18

    Creating a Gold Medal Olympics Campaign

    By Kristen Leathers

    While the Olympics may motivate some to hit the gym or take up a new sport (synchronized diving, anyone?), it tends to inspire PR and marketing professionals to create interesting and timely campaigns. AirBnB this year became the Olympics’ first official “alternative accommodations” sponsor, and developed a video and social [...] READ MORE

  • Jun 16

    5 Ways to Avoid the Summer Slowdown

    By Brianna Quinn

    With Memorial Day in the rearview mirror and the start of summer upon us, it’s inevitable that the warmer weather and scheduled vacations days will begin to take their toll on the office. However, as public relations professionals, it’s our job to deliver strong results for our clients regardless of [...] READ MORE

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