ViewPoint

  • Dec 04

    Wendy’s and the Art of Building a Social Media Powerhouse

    By Austin Roth-Eagle

    Looking back at 2017, no major brand has used social media to attract attention and drive millennial interest quite like Wendy’s. The fast food giant has not only received likes and retweets in the tens of thousands, and follower counts in the multi-millions, it has also generated significant press coverage [...] READ MORE

  • Dec 27

    3 Ways Tom Brady Dominates Facebook

    By Nicole Metro

    When it comes to Tom Brady, you either love him or you hate him – there’s typically no in between. The New England Patriots quarterback has been branded many things, from GOAT to cheater. While these labels are produced by fans, media and opponents alike, Tom Brady has taken control [...] READ MORE

  • Nov 18

    More than just a Valencia filter: How Instagram can fuel your PR efforts

    By Cara DiFabio

    With more than 300,000,000 daily active users and 500,000,000 monthly active users, there’s no question that Instagram is a critical tool for any business’ social strategy. In fact, according to this infographic, 50 percent of Instagram users follow a business, and 60 percent of users actually learn about new products [...] READ MORE

  • Mar 21

    10 Ways Twitter Changed PR

    By Libby Botsford

    In only 10 years, Twitter has redefined how people consume content, and it’s no surprise that it has had a major impact on public relations as well. Today, on the tenth anniversary of Twitter’s first tweet, we took a look at the many ways Twitter has changed the art of [...] READ MORE

  • Jun 30

    5 Brands that Celebrated Marriage Equality Perfectly

    By Katelyn Holbrook

    When the Supreme Court of the United States ruled late last week to affirm the fundamental right of LGBTQ people to marry whomever they love, social media exploded to celebrate the historic ruling. In fact, #LoveWins alone has generated more than three million tweets since Friday and more than 26 [...] READ MORE

  • Apr 13

    Social Media and the News: Best Practices for Maximizing Its Impact

    By Emily Featherston

    In recent years the growing presence of social media has radically changed how news spreads. Forget checking the morning paper, or even reading email, most people now start their day scrolling through their Twitter feeds as a first source of daily news and headlines. In the digital age, where news [...] READ MORE

  • Mar 02

    PR Lessons from The Dress That Broke the Internet

    By Katelyn Holbrook

    Last week, the internet exploded over The Dress – that is, the huge debate that was sparked over whether this dress was white and gold or black and blue. With more than 11 million tweets and thousands of news stories on the subject (and counting!), The Dress was a hot [...] READ MORE

  • Feb 26

    The CEO’s Guide to Shameless Self-Promotion: Social Media

    By Maura FitzGerald

    Social media is a fantastic opportunity to establish and maintain a direct channel to key audiences like customers, partners and employees. It’s like having virtual office hours – it allows your network to engage and interact with you in a new and interesting way. And when your presence (and that [...] READ MORE

  • Jan 27

    Go Viral: How Buzzfeed Can Help Companies Generate Social Buzz

    By Emily Featherston

    It’s no surprise to anyone that social media is becoming an increasingly important part of a strong PR strategy, and for some companies, especially those trying to reach younger demographics, (aka “millennials”), it can be a vital part of their marketing and public relations program. However, the problem that often [...] READ MORE

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