ViewPoint

Oct 30

V2 Turns 10: Top 10 Benefits of Hiring a PR Agency

By Allison Shamon

As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here.

PR can provide awareness, visibility and, most importantly, credibility for a brand. Companies of all sizes and maturities spend resources on PR, but the question they normally contemplate at the get-go is if they should hire an agency or build a team in-house.

Now, we’re obviously biased as an agency ourselves, though some of us come from in-house and we have experience on both sides. Here are our top ten reasons why hiring a PR agency is beneficial to a brand:

1. You’re gaining their media and influencer contacts and relationships.
Breaking into a network of industry experts or top-tier media can be years in the making. A PR agency comes with the well-established relationships that they’ve fostered over the years, be it editors and producers from top-tier media, to industry event organizers to potential investors, that they can leverage on your behalf.

2. They’ll offer a fresh, outside perspective on your brand.
Sometimes it takes someone on the outside to come in an identify what is newsworthy and makes your brand’s story compelling. This third party objectiveness brings a new batch of ideas to give a brand that extra “oomph.”

3. The sheer number of people working on your PR team.
Hiring an agency means you’re not just getting the handful of people dedicated to your account, but everyone at the agency. The number of ideas and brainstorming power on your brands’ behalf is invaluable.

4. You’re benefiting from their years of PR experience and subject matter expertise.
People at PR agencies live and breathe PR every day. They are constantly up to speed on the latest news and media trends, managing communications crises and drafting content, all of which can be leveraged on your behalf.

5. You’re getting varying levels of expertise.
An agency comes with PR professionals at all levels in their career — from veteran PR pros who can master your messaging to junior-level staff who build a stellar social media presence and bring fresh perspective.

6. Agencies come with specialty services that in-house folks typically can’t deliver.
Top agencies offer services beyond media relations, from social media management, content marketing, messaging and positioning development, influencer relations, speaking and award management, the list goes on.

7. Agencies make all aspects of the PR program a priority.
It depends on the program’s goals and strategies, but most agencies go beyond media relations. An agency brings people with experience in all specialties so the PR program is rounded out with other initiatives.

8. They come with tools and databases that you don’t have to purchase or manage yourself.
PR agencies already subscribe to media monitoring and contact databases like Cision, measurement tools like Sysomos, and have subscriptions to newspapers and online magazines.

9. Agencies offer cross-pollination to generate more media opportunities.
PR agencies work across industries and verticals, and talk to reporters daily to identify a broad range of opportunities. This allows the agency to work and share ideas across accounts, meaning if someone is working on a story for another account but it’s also relevant for your company, they can pitch you too.

10. Agencies can be geographically spread out.
If you’re opening an office in another city, or want to break into a local market, the PR team may have an office in that area with relationships with local press already developed.

Attention startups: wondering when you should explore your PR options? Download our tip sheet for the questions you should ask before kicking of a PR program.  

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