ViewPoint

May 08

How Version 2.0 Is Shaping the New Era of Mobility

By Maura FitzGerald & Allison Shamon

You read it in the headlines every day on CNN, Bloomberg, WIRED and beyond: the way humans get from point A to point B will be unrecognizable a decade from now. Tesla is at the forefront of electrifying vehicles; automakers like GM and Ford, and newcomers like nuTonomy, are rapidly defining the self-driving car industry; and Uber and Lyft are shifting society from an individual car ownership model to a shared model. This new vision for transportation has opened the doors to a new crop of innovators that are shaping the future of mobility.

Version 2.0 is proud to work with a handful of companies like WiTricity and Mapper, who are on the front line of mobility, each complementing a future of transportation that’s electrified, shared and autonomous. Through our deep media, analyst and influencer expertise, Version 2.0 is amplifying these companies’ brand awareness and educating key influencers and consumers on what the future of mobility looks like – from the car technology itself, to the urban infrastructure updates required, to the government regulations.

We asked the CEOs of two companies the same question: How is your technology supporting the future of mobility? Here’s what they had to say:

Alex Gruzen, CEO of WiTricity 

WiTricity was founded in 2007 by a group of physics professors at MIT who had discovered a dramatic new way of moving electricity with no wires. Their invention of magnetic resonance wireless power worked over distance, through materials and at efficiency levels that match plugging in. Over the years, the company has become the global leader in applying wireless power to the charging of EVs.

One of the major impediments to broad adoption of EVs is customer frustration with the big, bulky cables required to charge them – and having to remember to plug in every day. We’re able to take this clumsy charging scenario out of the equation, without any human intervention – just park your car and it automatically and seamlessly charges. For the past seven years, WiTricity has been deeply engaged with the Society of Automotive Engineers (SAE) to develop global standards for wireless EV charging, establishing interoperability from one automaker to the next. We are working with virtually all global automakers to introduce wirelessly charged EVs to the market over the next three to four years.

We see wireless power as a key enabler of broad adoption of EVs and an essential for autonomous vehicles. Think about it: driverless cars have no one to plug them in. When the shared and autonomous vehicle is commonplace, wireless charging will allow those vehicles the opportunity to charge in the service area, “power snacking” through the day.

Nikhil Naikal, CEO and co-founder of Mapper

Our goal at Mapper is to drive autonomy forward by delivering precise and updated, machine-readable maps of the world for autonomous vehicle developers. We have a proven proprietary technology and process to map every mile with a 100% coverage guarantee at significantly lower costs than traditional methods.

Cities and freeways account for more than 80 percent of the mobility and logistics spend in the U.S. and are poised to be the target geographies for assisted and autonomous applications. Mapper is building the world’s largest repository of precise and up-to-date 3D machine-readable base maps for those autonomous use-cases and beyond – developers creating any machine that requires a map can leverage Mapper. Mapper is the first end-to-end provider of machine-readable maps in that it collects the geographical data, converts the data into high-quality maps and provides the maps to its developer partners at scale via a subscription service. Sophisticated mapping technology is required for autonomous vehicles to be safe and chart the most efficient journeys.

Our maps can also be leveraged by other mobility use cases. For instance, commercial trucks, even if they are not autonomous, can benefit from Mapper’s maps to support advanced driver assistance and more efficient routing. The applications for machine-readable, updated maps in the transportation industry are endless.

Version 2.0’s Role in Amplifying Their Vision

Through a combination of creative strategies and aggressive cultivation of industry influencers, Version 2.0 successfully positioned WiTricity and Mapper at the forefront of innovation, driving the new era of mobility. Version 2.0 has secured WiTricity profiles in key publications like Fast Company and industry accolades like Bloomberg New Energy Pioneers, gaining visibility and credibility, educating consumers on what the future of electric vehicle (EV) charging looks like and attracting crucial partners. The team has also set up dozens of industry analyst and influencer meetings with city and state representatives to put the wheels in motion to make wireless EV charging a reality. For Mapper, Version 2.0 has secured ample analyst meetings ahead of their first product launch this spring to condition the market and educate key audiences on machine-readable mapping technology. We are proud to partner with clients as part of an elite group defining the future of transportation.

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