ViewPoint

Aug 11

SXSW 2017: Let the Voting Begin

By Nicole Metro

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Though March may seem far off, the Version 2.0 office is buzzing with SXSW 2017 excitement. For those that don’t know, SXSW is an annual conference and festival held in Austin, TX that celebrates the convergence of the technology, media, film and music industries. Monday marked the official start of the PanelPicker process; from now until September 2, the community can vote for their favorite panel concepts, and several Version 2.0 clients are vying for a spot on this year’s agenda.

As an agency that works with some of the world’s most disruptive and innovative companies, we couldn’t be more excited to have clients in the running for this year’s panels. From debating the use of IoT devices and the impact of artificial intelligence on jobs, to exploring the applications of virtual reality and discussing what changes to MBA programs will facilitate workplace gender equality, we’ve got everything you’d want to see at this year’s event (and then some).

While we certainly aren’t wishing away the remainder of the summer (or 2016 for that matter), we’ve got our sights set on Austin. Take a break from the presidential race and instead turn your attention to a much more enjoyable voting process by creating a SXSW PanelPicker log in. It’s easy and takes less than a minute to set up! From there, you can vote for your favorite panel ideas, and in case you’re unsure of where to start, we’ve included links to proposed Version 2.0 client panels below. Don’t forget to share your favorites on social media, as well!

Race to the Top: Consumer vs. Industrial IoT Debate
The IoT has been around for decades as a proof of concept, but recently has rocked both consumer and business sectors, connecting billions of devices in cars, homes, factories and cities. With devices designed for consumer and industrial applications, objects can now provide us with seemingly endless amounts of information – making lives easier, reducing energy consumption, and increasing productivity. In this panel, which will be moderated by a high-profile journalist , both sides of the IoT industry will argue why their version is dominating, highlight the unique benefits their devices provide, and explore what people and businesses can expect from this new, connected world.

Speakers: Brian Chemel, Co-Founder and CTO, Digital Lumens, Nayeem Hussain, Co-Founder and CEO, Keen Home, Sandra Richter, Founder and CEO, Soofa

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Debate: Are Robots Going to Take Our Jobs?
The development of robotic technology has disrupted the working world – from HR departments to financial practices to medical institutes. While some companies recognize the value of robotic automation and artificial intelligence in terms of freeing up their workforce for value-add initiatives, others are concerned these advances could make their jobs obsolete.

This panel will debate the future workforce and how robots will affect the job market in years to come, highlighting which industries/roles can expect the most changes and which will be left virtually the same. Panel members will weigh in on the different solutions and whether the fear of drastic job loss is actually imminent.

Speakers: Thomas H. Davenport, Professor, Babson College, MIT, Alastair Bathgate, CEO, Blue Prism, Ian Barkin, Co-founder and Head of Strategy, Symphony Ventures

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Do You Have a Minute to Experience Greenpeace?
Virtual reality is headed for the non-profit sector, and has the opportunity to transform the way charitable organizations engage with donors. It is the perfect tool for connecting people emotionally, but what happens when you use it to immerse people into global issues? Imagine witnessing people overseas in poverty or the devastation of a natural disaster, all from the comfort of your living room. In this session, Melissa Tait will detail how VR will redefine the word ‘philanthropy’ by tapping into visual and emotional stories of individuals, enabling change through actions and seamless donations.

Speakers: Melissa Tait, Primacy

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Let’s Look Like Idiots Together
The revolution of Virtual and Augmented Reality technologies is rapidly insinuating itself into our everyday lives. The younger generations are now digital natives whose expectations of technology are prompting developers and manufacturers to push new boundaries. As an early recipient of the Microsoft HoloLens, we’ve seen a first glimpse into the future of AR- and how it will impact our lives. There is a whole new realm of possibilities that exist driving the new ‘normal’ expectation of everyday experiences. This session will share insights into the vast space before us, why you need to embrace AR and how the technology will ultimately replace your cell phone.

Speakers: Justin Lutz, Primacy

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Customer Experience Design for Next Gen Interfaces
The major players in AI, speech recognition, authentication and commerce are coming together and betting heavily that the world is ready for conversational UI and new forms of transactional models. Every kind of transaction is on the table—from faster screening experiences at the airport and impulse purchases, to routine medical exams and customer service—the promise of greater convenience is easy to grasp. But how does the evolution of voice and text driven interface change the way businesses approach the next era of customer experiences? In this session, we explore how the convergence of technologies, psychology and our cultural landscape will bring new dimension to experience design.

Speakers: Pat Phalon, Primacy

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More Female MBAs, More Gender Equality at Work?
More women are getting skills critical to success in all industries, but women MBAs are still often disproportionately represented in female occupations like marketing and HR. A panel of administrators, recent MBA grads, recruiters and Dow Jones’ Fara Warner (moderator) will explore why this is the case, and how the MBA can be altered to be a springboard for greater gender equality in the workplace.

Speakers: Alison Davis-Blake, University of Michigan, Ross School of Business, Kristen Schultz, Deloitte Consulting, Kareem Edwards, Kraft Heinz, Erika James, Goizueta Business School, Emory University

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Is Jazz School The Next Innovation Incubator?
As we collaborate with Berklee College of Music students and co-teach courses, we are struck by how much musicians and designers think alike. At IDEO we call our approach design thinking. Berklee doesn’t have a name for their mindset yet (“jazz thinking” or “music thinking” come to mind) but the similarities between the two have led us to believe there are fundamental entrepreneurial traits in the professional creative process. We’ll talk about the similarities and differences between these creative professions and how they apply to today’s innovation practices.

Speakers: Michael Hendrix, IDEO, Panos Panay, Berklee College of Music Institute for Creative Entrepreneurship

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