ViewPoint

  • Jun 12

    Version 2.0 Brings Home Two Bell Ringers, Including the Crystal Bell!

    By Victoria Newell

    Last Wednesday, the V2 team had the pleasure of attending the PR Club’s 51st Bell Ringer Awards ceremony at the Royal Sonesta in Cambridge. In a special night of recognition for New England’s PR pros, the V2 team won big, receiving a Bronze award in the High-Tech Product/Service Publicity Campaigns [...] READ MORE

  • Jun 15

    3 Reasons to Invest in B2B Thought Leadership Today

    By Jean Serra

    Introducing your company and its spokespeople as thought leaders can help to maximize media attention, secure placements and earn speaking opportunities. A recent survey of over 1,300 US business decision-makers found that effective thought leadership plays a critical role in a buyer’s consideration process. Nearly half (45%) have decided to [...] READ MORE

  • May 08

    How (and Why) to Host a Stellar Press Event

    By Allison Shamon

    Not only are press events an opportunity for your client to develop relationships with many journalists at once, it can also be an effective publicity tool that you have the power to control. It also may have major impact on the company (i.e. building strong relationships to garner ongoing company [...] READ MORE

  • Sep 20

    Secrets to Writing and Placing a Killer Contributed Article

    By Elissa Ehrlich

    Editorial teams are leaner than ever, and many outlets today have come to rely on regular contributors to keep the volume of new content high. This has created a strong opportunity for our clients to get their thought leadership in front of their audiences. Yet placing bylined articles that gain [...] READ MORE

  • Aug 23

    Are Media Tours Dead?

    By Katelyn Holbrook

    In a recent meeting with a prospect, the internal communications lead let us in on one of the reasons they were entertaining an agency change: the company’s current PR firm didn’t do media tours. It was a tactic they considered “old school,” she told us. Later that day, I conferred [...] READ MORE

  • Aug 15

    A Night on the Town: V2 Client Abacus’ Panel on the Future of Enterprise Tech

    By Allison Shamon

    New consumer-friendly enterprise software platforms are entering the technology arena every day to revolutionize the way we work. And executives from a handful of these platforms based in New York City, including our client Abacus, spent an evening together in early August to debate what the future of work looks [...] READ MORE

  • May 05

    Version 2.0 Named Finalist in PR Daily Awards for “Best Traditional Campaign”

    By Libby Botsford

    We love working hard for our clients – and as part of that, we always make sure the work we’re doing aligns well with the goals of the client. Whether that’s attempting to get on the front page of the NYT Business Day section, or targeting smaller vertical outlets with [...] READ MORE

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V2 Director Megan Nealon is in NYC at #PRBootcamp today getting the inside scoop on making the best impact with pitches, straight from the editors and publications we want to reach for our consumer tech clients

Jul 10,2019
V2 Director Megan Nealon is in NYC at #PRBootcamp today getting the inside scoop on making the best impact with pitches, straight from the editors and publications we want to reach for our consumer tech clients

Happy #FourthOfJuly from the V2 team! We hope everyone has an enjoyable holiday weekend.

Jul 4,2019
Happy #FourthOfJuly from the V2 team! We hope everyone has an enjoyable holiday weekend.

Heading to the beach this holiday weekend? Check out V2er Kaylin’s reading list for the PR pro looking for an entertaining read that will also expand your PR and communications skills. #linkinbio

Jul 2,2019
Heading to the beach this holiday weekend? Check out V2er Kaylin’s reading list for the PR pro looking for an entertaining read that will also expand your PR and communications skills. #linkinbio

Any number of issues can affect a company’s brand reputation and a little planning goes a long way. With Version 2.0’s crisis communications system we can support your business from strategic planning and counsel, to jumping in 24/7 to take control of a crisis and helping restore a reputation post crisis. Learn more about our crisis communications practice and capabilities. #linkinbio

Jun 26,2019
Any number of issues can affect a company’s brand reputation and a little planning goes a long way. With Version 2.0’s crisis communications system we can support your business from strategic planning and counsel, to jumping in 24/7 to take control of a crisis and helping restore a reputation post crisis. Learn more about our crisis communications practice and capabilities. #linkinbio
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