ViewPoint

  • Nov 05

    Changing Lives Before Lunch at the Horizons for Homeless Children Women’s Breakfast

    By Jill Saftel

    Here at Version 2.0, we’re lucky to work with some of the best and brightest in Boston and beyond. While many of our clients are driving innovation in the tech sector, we also work with organizations doing extremely important work in our communities, including Horizons for Homeless Children. Horizons is [...] READ MORE

  • Sep 18

    V2 Expands Global PR Agency Network into Japan and China: Q&A with Agency Leads

    By Maura FitzGerald and Jean Serra

    Especially over the past year, our disruptor clients have looked to expand into the increasingly robust Asian markets. As our clients grow in the U.S. and set their sights abroad, we want to accommodate by offering PR agency partners in countries that have the same work, feel and network of [...] READ MORE

  • Sep 17

    The Anatomy of a Forbes Cover

    By Allison Webster

    Have you picked up this month’s Forbes magazine yet? The August magazine cover featured Kanye West. In June, it was Serena Williams. This September, it’s Daniel Dines – the co-founder and CEO of Robotic Process Automation tech company UiPath, our client. Getting our client on the cover of a major [...] READ MORE

  • Jun 12

    Version 2.0 Brings Home Two Bell Ringers, Including the Crystal Bell!

    By Victoria Newell

    Last Wednesday, the V2 team had the pleasure of attending the PR Club’s 51st Bell Ringer Awards ceremony at the Royal Sonesta in Cambridge. In a special night of recognition for New England’s PR pros, the V2 team won big, receiving a Bronze award in the High-Tech Product/Service Publicity Campaigns [...] READ MORE

  • Jun 15

    3 Reasons to Invest in B2B Thought Leadership Today

    By Jean Serra

    Introducing your company and its spokespeople as thought leaders can help to maximize media attention, secure placements and earn speaking opportunities. A recent survey of over 1,300 US business decision-makers found that effective thought leadership plays a critical role in a buyer’s consideration process. Nearly half (45%) have decided to [...] READ MORE

  • May 08

    How (and Why) to Host a Stellar Press Event

    By Allison Shamon

    Not only are press events an opportunity for your client to develop relationships with many journalists at once, it can also be an effective publicity tool that you have the power to control. It also may have major impact on the company (i.e. building strong relationships to garner ongoing company [...] READ MORE

  • Sep 20

    Secrets to Writing and Placing a Killer Contributed Article

    By Elissa Ehrlich

    Editorial teams are leaner than ever, and many outlets today have come to rely on regular contributors to keep the volume of new content high. This has created a strong opportunity for our clients to get their thought leadership in front of their audiences. Yet placing bylined articles that gain [...] READ MORE

  • Aug 23

    Are Media Tours Dead?

    By Katelyn Holbrook

    In a recent meeting with a prospect, the internal communications lead let us in on one of the reasons they were entertaining an agency change: the company’s current PR firm didn’t do media tours. It was a tactic they considered “old school,” she told us. Later that day, I conferred [...] READ MORE

  • Aug 15

    A Night on the Town: V2 Client Abacus’ Panel on the Future of Enterprise Tech

    By Allison Shamon

    New consumer-friendly enterprise software platforms are entering the technology arena every day to revolutionize the way we work. And executives from a handful of these platforms based in New York City, including our client Abacus, spent an evening together in early August to debate what the future of work looks [...] READ MORE

  • May 05

    Version 2.0 Named Finalist in PR Daily Awards for “Best Traditional Campaign”

    By Libby Botsford

    We love working hard for our clients – and as part of that, we always make sure the work we’re doing aligns well with the goals of the client. Whether that’s attempting to get on the front page of the NYT Business Day section, or targeting smaller vertical outlets with [...] READ MORE

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Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

Nov 8,2019
Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

Sep 19,2019
We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

Sep 17,2019
V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio
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