ViewPoint

  • Jun 12

    Version 2.0 Brings Home Two Bell Ringers, Including the Crystal Bell!

    By Victoria Newell

    Last Wednesday, the V2 team had the pleasure of attending the PR Club’s 51st Bell Ringer Awards ceremony at the Royal Sonesta in Cambridge. In a special night of recognition for New England’s PR pros, the V2 team won big, receiving a Bronze award in the High-Tech Product/Service Publicity Campaigns [...] READ MORE

  • Jun 15

    3 Reasons to Invest in B2B Thought Leadership Today

    By Jean Serra

    Introducing your company and its spokespeople as thought leaders can help to maximize media attention, secure placements and earn speaking opportunities. A recent survey of over 1,300 US business decision-makers found that effective thought leadership plays a critical role in a buyer’s consideration process. Nearly half (45%) have decided to [...] READ MORE

  • May 08

    How (and Why) to Host a Stellar Press Event

    By Allison Shamon

    Not only are press events an opportunity for your client to develop relationships with many journalists at once, it can also be an effective publicity tool that you have the power to control. It also may have major impact on the company (i.e. building strong relationships to garner ongoing company [...] READ MORE

  • Sep 20

    Secrets to Writing and Placing a Killer Contributed Article

    By Elissa Ehrlich

    Editorial teams are leaner than ever, and many outlets today have come to rely on regular contributors to keep the volume of new content high. This has created a strong opportunity for our clients to get their thought leadership in front of their audiences. Yet placing bylined articles that gain [...] READ MORE

  • Aug 23

    Are Media Tours Dead?

    By Katelyn Holbrook

    In a recent meeting with a prospect, the internal communications lead let us in on one of the reasons they were entertaining an agency change: the company’s current PR firm didn’t do media tours. It was a tactic they considered “old school,” she told us. Later that day, I conferred [...] READ MORE

  • Aug 15

    A Night on the Town: V2 Client Abacus’ Panel on the Future of Enterprise Tech

    By Allison Shamon

    New consumer-friendly enterprise software platforms are entering the technology arena every day to revolutionize the way we work. And executives from a handful of these platforms based in New York City, including our client Abacus, spent an evening together in early August to debate what the future of work looks [...] READ MORE

  • May 05

    Version 2.0 Named Finalist in PR Daily Awards for “Best Traditional Campaign”

    By Libby Botsford

    We love working hard for our clients – and as part of that, we always make sure the work we’re doing aligns well with the goals of the client. Whether that’s attempting to get on the front page of the NYT Business Day section, or targeting smaller vertical outlets with [...] READ MORE

Back to All

“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Have your playbook ready for whatever #crisis the world throws at you 🏈

Sep 6,2019
Have your playbook ready for whatever #crisis the world throws at you 🏈

Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

Aug 28,2019
Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio

Jul 19,2019
In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio
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