ViewPoint

  • Jun 15

    3 Reasons to Invest in B2B Thought Leadership Today

    By Jean Serra

    Introducing your company and its spokespeople as thought leaders can help to maximize media attention, secure placements and earn speaking opportunities. A recent survey of over 1,300 US business decision-makers found that effective thought leadership plays a critical role in a buyer’s consideration process. Nearly half (45%) have decided to [...] READ MORE

  • May 08

    How (and Why) to Host a Stellar Press Event

    By Allison Shamon

    Not only are press events an opportunity for your client to develop relationships with many journalists at once, it can also be an effective publicity tool that you have the power to control. It also may have major impact on the company (i.e. building strong relationships to garner ongoing company [...] READ MORE

  • Sep 20

    Secrets to Writing and Placing a Killer Contributed Article

    By Elissa Ehrlich

    Editorial teams are leaner than ever, and many outlets today have come to rely on regular contributors to keep the volume of new content high. This has created a strong opportunity for our clients to get their thought leadership in front of their audiences. Yet placing bylined articles that gain [...] READ MORE

  • Aug 23

    Are Media Tours Dead?

    By Katelyn Holbrook

    In a recent meeting with a prospect, the internal communications lead let us in on one of the reasons they were entertaining an agency change: the company’s current PR firm didn’t do media tours. It was a tactic they considered “old school,” she told us. Later that day, I conferred [...] READ MORE

  • Aug 15

    A Night on the Town: V2 Client Abacus’ Panel on the Future of Enterprise Tech

    By Allison Shamon

    New consumer-friendly enterprise software platforms are entering the technology arena every day to revolutionize the way we work. And executives from a handful of these platforms based in New York City, including our client Abacus, spent an evening together in early August to debate what the future of work looks [...] READ MORE

  • May 05

    Version 2.0 Named Finalist in PR Daily Awards for “Best Traditional Campaign”

    By Libby Botsford

    We love working hard for our clients – and as part of that, we always make sure the work we’re doing aligns well with the goals of the client. Whether that’s attempting to get on the front page of the NYT Business Day section, or targeting smaller vertical outlets with [...] READ MORE

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Boston is known for its dropped “Rs” and winning sports teams, but did you know it’s also home to some of the world’s leading #tech companies? V2 co-founder Maura FitzGerald shares how Boston grew into a top tech hub on our blog. #linkinbio

Mar 26,2019
Boston is known for its dropped “Rs” and winning sports teams, but did you know it’s also home to some of the world’s leading #tech companies? V2 co-founder Maura FitzGerald shares how Boston grew into a top tech hub on our blog. #linkinbio

Can B2B PR be as exciting as a last-minute goal in overtime? Jill shares the similarities between tech PR and her days covering college hockey on our blog. #linkinbio

Mar 14,2019
Can B2B PR be as exciting as a last-minute goal in overtime? Jill shares the similarities between tech PR and her days covering college hockey on our blog. #linkinbio

Thanks to @gambinosbakery for helping us indulge this #FatTuesday! #mardigras2019

Mar 5,2019
Thanks to @gambinosbakery for helping us indulge this #FatTuesday! #mardigras2019

As Fyre Festival crashed and burned, where were the PR pros? Check out V2’s blog for 3 PR best practices to make sure you're never stranded in a crisis. #linkinbio

Feb 15,2019
As Fyre Festival crashed and burned, where were the PR pros? Check out V2’s blog for 3 PR best practices to make sure you're never stranded in a crisis. #linkinbio
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