ViewPoint

  • Sep 13

    7 things I’ve learned as a V2 intern

    By Leah Otner

    College is arguably the most transformative time in a person’s life. After completing three years at Northeastern University, I realize I am nothing like the person I was as a freshman. I’ve been shaped by the newfound independence, social experiences and academic opportunities that college presents. And, my educational experience [...] READ MORE

  • Aug 22

    Leadership Blog Series: Maura and Jean Reflect on V2’s Beginnings

    By Allison Webster

    In our inaugural Leadership Series blog, we sat down with V2 founders Maura FitzGerald and Jean Serra to learn about their career paths that led them to start V2 back in 2007. Twelve years later, V2 is one of the fastest growing small businesses in the U.S. and one of [...] READ MORE

  • Jul 19

    Leadership Blog Series: Maura and Jean Share Their Career Paths

    By Allison Webster

    V2 was founded in 2007 by Jean Serra and Maura FitzGerald, two powerhouse PR women, with the intention of creating a nimble and innovative boutique agency for disruptive tech brands around the world. Twelve years later, they have seen that vision through and continue to drive their mission forward. Everyone [...] READ MORE

  • May 30

    Applying V2 media-training skills to our canine friends: A Q&A with Haeleigh Hyatt from SpotOn Virtual Smart Fence

    By Megan Nealon

    Here at Version 2.0, it’s no secret we love all things tech, public relations and current news events. But, did you know we’re equally as passionate about dogs? We are crazy about them, actually! So, when we brought on new client, SpotOn Virtual Smart Fence, the first and only dog [...] READ MORE

  • Feb 04

    Why We Were “Nuts” about this Year’s Super Bowl Ads

    By Liam Sullivan

    Every year, millions of Americans huddle around their televisions to tune in for The Super Bowl, the biggest night in sports. While the Patriots fans here at V2’s Boston office were fortunate enough to watch their team play in, and win, the big game last night, we were almost as [...] READ MORE

  • Dec 12

    Working Remotely—Words of Advice from V2’s NY Office

    By Shannon Casey and Megan Enright

    At Version 2.0, in addition to offering flexible work-from-home benefits, we have office space in one of New York City’s many WeWork buildings. Our coworking digs offer a unique space for our New York-based employees, as well as a home base for our Boston-based employees when traveling to visit our [...] READ MORE

  • Oct 16

    Take Me Out to the… Office? 4 Similarities Between PR Pros and Baseball Players

    By Rachel Levy

    The Boston Red Sox experienced an unpredictable season in 2017. Fans honored the retirement of David “Big Papi” Ortiz, welcomed a back-to-back title as American League East Division champions and have quickly wrapped up the post-season with some major wins and devastating losses. After attending a Friday night game against [...] READ MORE

  • Aug 30

    Put Me in Coach! A Recap of V2’s Red Sox Summer

    By Meg Driscoll

    Not only are we PR pros here at V2, we’re also devoted fans of Boston’s beloved Red Sox – those of us who grew up in New England have a deep-rooted love for the team under the lights of America’s favorite ballpark. And for those from outside of the area, [...] READ MORE

  • Jan 19

    While we welcome each New Year and the possibilities it brings, the Version 2.0 team rang in 2017 with an extra level of excitement to celebrate an important anniversary. Ten years ago, our co-founders and partners Maura FitzGerald and Jean Serra sat down to chart the course for their new [...] READ MORE

  • Dec 20

    Version 2.0’s Best Gifts Ever

    By Nicole Metro

    The holiday season is an especially festive time for us at Version 2.0. Aside from holiday-themed client campaigns – such as a byline from Macola on leveraging ERP for holiday success and coverage of holiday toy data from Panjiva – we do our fair share of celebrating in the office [...] READ MORE

  • Jun 15

    V2 takes on the J.P. Morgan Corporate Challenge

    By Victoria Newell

    While some members of the V2 team were attending the Bell Ringer’s Awards last Thursday (check out more on that here), other team members were downtown, taking on the J.P. Morgan Corporate Challenge! It was a beautiful night for our group of walkers and runners, who joined about 9,000 other [...] READ MORE

  • Jun 01

    3 Questions to Ask Before You Start Your PR Internship

    By Jordan Robbins

    Before I accepted an internship at Version 2.0 Communications, I went through the process of figuring out which agency would best fit my PR interests and give me the best overall experience.  For an internship where you are aiming to learn as much as possible about an industry, it’s important [...] READ MORE

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Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

Nov 8,2019
Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

Sep 19,2019
We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

Sep 17,2019
V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio
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