ViewPoint

  • May 10

    PR and Content: Two Sides of the Same Coin

    By Debora Almeida

    “Content is king.” In 1996, Bill Gates infamously predicted that content would be a driving source of revenue for businesses in the Internet era. A recent Axios article found that Gates was right: the number of people who work in content or editor roles has increased by 32 percent across [...] READ MORE

  • Dec 14

    New V2 Resource: A PR Practitioner’s Guide to Killer Content

    By Version 2.0 Communications

    At Version 2.0, we believe content is optimally aligned with PR – the two bring out the best in one another and are both grounded in telling stories that resonate with targeted audiences. Yet many brands struggle to take full advantage of their content programs. In fact, our recently released [...] READ MORE

  • Nov 16

    New V2 Research Report: The State of Content & PR

    By Katelyn Holbrook

    When Version 2.0 organized a panel at SXSW 2011 on content marketing—and more specifically, the role of brand journalism in marketing—we never could have imagined how far the industry would come in just five years. Content has not only changed the way brands engage with their audiences, but it also [...] READ MORE

  • Sep 12

    10 Things I Hate about You, Content Marketing

    By Katelyn Holbrook

    Last week was one of the best of the year for content professionals: Content Marketing World, where more than 3,000 content marketing practitioners, leaders and “gurus” – and I! – descend upon Cleveland. Among the stellar keynote speakers this year was Joseph Gordon-Levitt; you may remember him coming of age [...] READ MORE

  • Aug 17

    V2 Turns 10: Top 10 Content Marketing Resources We Can’t Live Without

    By Jenna Gilligan

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. It’s official: we’ve all reached the point of the summer where we need to be at the top of [...] READ MORE

  • Aug 02

    The Power of Love—and Compelling Content

    By Katelyn Holbrook

    This past Valentine’s Day, Version 2.0 celebrated the holiday in an extra special way: we formally launched our content practice, providing clients with the expertise and execution capabilities to align their content programs around a cohesive strategy, consistent message and high-quality output. In the spirit of love, creativity and content, [...] READ MORE

  • Apr 21

    4 Easy Content Marketing Improvements

    By Katelyn Holbrook

    The V2 team spent last week rubbing elbows with content marketing super heroes and learning the latest best practices at the annual Content Marketing Conference. One of the biggest takeaways from nearly all of the sessions was that a successful content program isn’t easy. In fact, it’s hard and it [...] READ MORE

  • Feb 14

    PR and Content: A Marketing Love Story

    By Katelyn Holbrook

    On a day that is meant to celebrate love, we could not be more excited to share a V2 love story many years in the making: the unveiling of Version 2.0’s content practice. To us, PR and content are the new power couple of the marketing world. After all, they [...] READ MORE

  • Dec 02

    What Can theSkimm Teach PR and Content Pros?

    By Katelyn Holbrook

    At V2, we consume a LOT of news – daily newspapers, glossy magazines, technical trade pubs, endless newsletters and, depending on where you are in the office, the quiet hum of NPR, The Today Show or a cable business network. And this doesn’t even take into account our social feeds, [...] READ MORE

  • Nov 18

    More than just a Valencia filter: How Instagram can fuel your PR efforts

    By Cara DiFabio

    With more than 300,000,000 daily active users and 500,000,000 monthly active users, there’s no question that Instagram is a critical tool for any business’ social strategy. In fact, according to this infographic, 50 percent of Instagram users follow a business, and 60 percent of users actually learn about new products [...] READ MORE

  • Sep 20

    Secrets to Writing and Placing a Killer Contributed Article

    By Elissa Ehrlich

    Editorial teams are leaner than ever, and many outlets today have come to rely on regular contributors to keep the volume of new content high. This has created a strong opportunity for our clients to get their thought leadership in front of their audiences. Yet placing bylined articles that gain [...] READ MORE

  • Aug 23

    Are Media Tours Dead?

    By Katelyn Holbrook

    In a recent meeting with a prospect, the internal communications lead let us in on one of the reasons they were entertaining an agency change: the company’s current PR firm didn’t do media tours. It was a tactic they considered “old school,” she told us. Later that day, I conferred [...] READ MORE

  • Apr 22

    New Q, New You: PR Lessons from Q1

    By Jean Serra

    As we leave Q1 behind and continue through Q2, innovative PR pros and agencies will continue to tap tools such as mobile, video and visuals to communicate key messages and engage audiences. But, amplifying messages isn't enough. We need to benchmark engagement, listen to audiences' reactions and measure the impact [...] READ MORE

  • Sep 25

    PR Jargon From An Aspiring PR Pro

    By Elena Shikaloff

    Starting a new job can be intimidating, let alone starting a job in a new industry. After just a few short days, it became abundantly clear that PR pros speak a different language. Well, not entirely different, but a lot of phrases that are thrown around sound foreign to an [...] READ MORE

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V2 Director Megan Nealon is in NYC at #PRBootcamp today getting the inside scoop on making the best impact with pitches, straight from the editors and publications we want to reach for our consumer tech clients

Jul 10,2019
V2 Director Megan Nealon is in NYC at #PRBootcamp today getting the inside scoop on making the best impact with pitches, straight from the editors and publications we want to reach for our consumer tech clients

Happy #FourthOfJuly from the V2 team! We hope everyone has an enjoyable holiday weekend.

Jul 4,2019
Happy #FourthOfJuly from the V2 team! We hope everyone has an enjoyable holiday weekend.

Heading to the beach this holiday weekend? Check out V2er Kaylin’s reading list for the PR pro looking for an entertaining read that will also expand your PR and communications skills. #linkinbio

Jul 2,2019
Heading to the beach this holiday weekend? Check out V2er Kaylin’s reading list for the PR pro looking for an entertaining read that will also expand your PR and communications skills. #linkinbio

Any number of issues can affect a company’s brand reputation and a little planning goes a long way. With Version 2.0’s crisis communications system we can support your business from strategic planning and counsel, to jumping in 24/7 to take control of a crisis and helping restore a reputation post crisis. Learn more about our crisis communications practice and capabilities. #linkinbio

Jun 26,2019
Any number of issues can affect a company’s brand reputation and a little planning goes a long way. With Version 2.0’s crisis communications system we can support your business from strategic planning and counsel, to jumping in 24/7 to take control of a crisis and helping restore a reputation post crisis. Learn more about our crisis communications practice and capabilities. #linkinbio
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