ViewPoint

  • Oct 20

    Great PR Moments in History: A Case Study

    By Kendall Heward

    Since beginning my co-op at Version 2.0, I have come to understand the immense importance of issues response and crisis communication campaigns. The most important asset any company has is its reputation; and once that is tarnished, it can be very difficult to gain back the trust of customers, partners [...] READ MORE

  • May 01

    Fanning the Flames: How United Ignited Its Own PR Firestorm

    By Katelyn Holbrook

    With much of the dust (and the lawsuit) now settled following the “unfortunate incident” when Dr. David Dao was dragged — bloody, concussed and semiconscious — off a United Airlines flight last month, few can argue that the airline had significant problems plaguing its business put under the spotlight — [...] READ MORE

  • Aug 20

    How Good PR Could Have Softened the NYT Takedown of Amazon

    By Maura FitzGerald

    The fallout for Amazon and Jeff Bezos continues this week, following the front-page New York Sunday Times article by Jodi Kantor and David Streitfeld detailing what it’s like to labor in the new workplace paradigm that is Bezos’ Amazon. While the well-researched (more than 100 interviews conducted with current and [...] READ MORE

  • Aug 03

    Destroyed vs. Replaced: A Study in Word Choice

    By Katelyn Holbrook

    If you’re a New England Patriots fan, the ongoing “deflategate” controversy is probably frustrating, at best. For those of us in PR, however, each dramatic twist and late-breaking turn has been a new case study in crisis communications. From the pre-Super Bowl press conferences after the news broke following the [...] READ MORE

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Can B2B PR be as exciting as a last-minute goal in overtime? Jill shares the similarities between tech PR and her days covering college hockey on our blog. #linkinbio

Mar 14,2019
Can B2B PR be as exciting as a last-minute goal in overtime? Jill shares the similarities between tech PR and her days covering college hockey on our blog. #linkinbio

Thanks to @gambinosbakery for helping us indulge this #FatTuesday! #mardigras2019

Mar 5,2019
Thanks to @gambinosbakery for helping us indulge this #FatTuesday! #mardigras2019

As Fyre Festival crashed and burned, where were the PR pros? Check out V2’s blog for 3 PR best practices to make sure you're never stranded in a crisis. #linkinbio

Feb 15,2019
As Fyre Festival crashed and burned, where were the PR pros? Check out V2’s blog for 3 PR best practices to make sure you're never stranded in a crisis. #linkinbio

In honor of #ValentinesDay, V2’s @nmmet reflects on why she loves working in #tech #PR and why you may, too. Read Nicole’s love letter to PR on V2’s blog. #linkinbio

Feb 14,2019
In honor of #ValentinesDay, V2’s @nmmet reflects on why she loves working in #tech #PR and why you may, too. Read Nicole’s love letter to PR on V2’s blog. #linkinbio
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