ViewPoint

  • Aug 08

    Crisis: CEOs should ask this one question of their teams – “What’s our plan for that?”

    By Melissa Mahoney

    According to research by The Conference Board, U.S. CEOs and C-suite executives rank cybersecurity their number one external concern for 2019.  How many of those CEOs have asked their teams, “what’s our plan if that happens to us?” Or better, “What’s our plan when that happens to us?” Too few [...] READ MORE

  • Jun 28

    How Susan Wojcicki’s Response On Stage at Code 2019 is a Lesson in Crisis Communications

    By Jean Serra

    Crisis communications preparedness and best practices have been a hot topic at V2 these past few months as we prepared to launch our crisis communications practice (check out this great Q&A with practice lead Melissa Mahoney). So, it was through this lens that I watched, listened and cringed a little [...] READ MORE

  • Jun 27

    Version 2.0, an Agency for Disruptive Brands, Launches Crisis Communications Practice

    By Megan Nealon

    Boston – June 26, 2019 – Version 2.0 Communications, a public relations and digital communications agency for disruptive brands, has expanded its crisis communications practice to support businesses of all sizes and life stages. “It’s a mistake to think a company is too small or growing too fast to prepare [...] READ MORE

  • Jun 17

    Is Your Business at Risk? A Crisis Q&A with V2’s Melissa Mahoney

    By Shannon Casey

    It’s hard to read the front page of a newspaper without coming across headlines about a corporate crisis. From Facebook’s Cambridge Analytica data privacy offense to VW’s emissions scandal and the #MeToo movement, businesses today are being taken to task by stakeholders. These public relations crises are fueling an increased [...] READ MORE

  • By now, there’s a good chance that you’ve seen – or at least heard of – one of the Fyre Festival documentaries released by Netflix and Hulu last month. The entire fiasco can be boiled down to this – rapper Ja Rule and entrepreneur/con man Billy McFarland tried (and failed) [...] READ MORE

  • Oct 20

    Great PR Moments in History: A Case Study

    By Kendall Heward

    Since beginning my co-op at Version 2.0, I have come to understand the immense importance of issues response and crisis communication campaigns. The most important asset any company has is its reputation; and once that is tarnished, it can be very difficult to gain back the trust of customers, partners [...] READ MORE

  • May 01

    Fanning the Flames: How United Ignited Its Own PR Firestorm

    By Katelyn Holbrook

    With much of the dust (and the lawsuit) now settled following the “unfortunate incident” when Dr. David Dao was dragged — bloody, concussed and semiconscious — off a United Airlines flight last month, few can argue that the airline had significant problems plaguing its business put under the spotlight — [...] READ MORE

  • Aug 20

    How Good PR Could Have Softened the NYT Takedown of Amazon

    By Maura FitzGerald

    The fallout for Amazon and Jeff Bezos continues this week, following the front-page New York Sunday Times article by Jodi Kantor and David Streitfeld detailing what it’s like to labor in the new workplace paradigm that is Bezos’ Amazon. While the well-researched (more than 100 interviews conducted with current and [...] READ MORE

  • Aug 03

    Destroyed vs. Replaced: A Study in Word Choice

    By Katelyn Holbrook

    If you’re a New England Patriots fan, the ongoing “deflategate” controversy is probably frustrating, at best. For those of us in PR, however, each dramatic twist and late-breaking turn has been a new case study in crisis communications. From the pre-Super Bowl press conferences after the news broke following the [...] READ MORE

Back to All

“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Have your playbook ready for whatever #crisis the world throws at you 🏈

Sep 6,2019
Have your playbook ready for whatever #crisis the world throws at you 🏈

Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

Aug 28,2019
Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio

Jul 19,2019
In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio
  • Thank you for your interest.

    To download from the Version 2.0 case studies library, please tell us a little bit about yourself. Upon completion, you will be directed to the case studies.
  • This field is for validation purposes and should be left unchanged.
  • Thank you for your interest.

    To view this video from the Version 2.0 highlights library, please tell us a little bit about yourself. Upon completion, you will be directed to the video.
  • This field is for validation purposes and should be left unchanged.
  • Thank you for your interest.

    To download from the Version 2.0 highlights library, please tell us a little bit about yourself. Upon completion, you will be directed to the highlight.
  • This field is for validation purposes and should be left unchanged.