ViewPoint

  • Jun 28

    How Susan Wojcicki’s Response On Stage at Code 2019 is a Lesson in Crisis Communications

    By Jean Serra

    Crisis communications preparedness and best practices have been a hot topic at V2 these past few months as we prepared to launch our crisis communications practice (check out this great Q&A with practice lead Melissa Mahoney). So, it was through this lens that I watched, listened and cringed a little [...] READ MORE

  • Jun 12

    Version 2.0 Brings Home Two Bell Ringers, Including the Crystal Bell!

    By Victoria Newell

    Last Wednesday, the V2 team had the pleasure of attending the PR Club’s 51st Bell Ringer Awards ceremony at the Royal Sonesta in Cambridge. In a special night of recognition for New England’s PR pros, the V2 team won big, receiving a Bronze award in the High-Tech Product/Service Publicity Campaigns [...] READ MORE

  • Jun 05

    Artificial Intelligence pioneers think hard about technology’s impact on future of humanity at the WSJ Future of Everything Festival

    By Kristen Leathers

    Two weeks ago, I had the privilege of attending the Wall Street Journal’s Future of Everything Festival. With panels led by the who’s who of futurists and pioneers – think everyone from Rohit Prasad, Amazon VP and Head Scientist of Alexa AI, to Martha Stewart (yes, THE Martha) – the [...] READ MORE

  • Jun 28

    V2 Celebrates Big Win at BBJ Best Places to Work Ceremony

    By Emily Lospennato

    For the past 10 years, our co-founders, Maura and Jean, have created a corporate culture focused on delivering exceptional service to our clients, providing employees with the professional development and training they need to advance in their careers and dedication to the philanthropic organizations close to our hearts. They also [...] READ MORE

  • Nov 01

    Forbes Under 30 Summit 2016

    By Nicole Metro

    Last month, members of the Version 2.0 team attended Forbes Under 30 Summit in Boston to hear from some of the world’s top innovators and entrepreneurs. The three-day conference kicked off on Sunday, October 16 with a daylong celebration and music festival. Monday, October 17 and Tuesday, October 18 were [...] READ MORE

  • Aug 15

    A Night on the Town: V2 Client Abacus’ Panel on the Future of Enterprise Tech

    By Allison Shamon

    New consumer-friendly enterprise software platforms are entering the technology arena every day to revolutionize the way we work. And executives from a handful of these platforms based in New York City, including our client Abacus, spent an evening together in early August to debate what the future of work looks [...] READ MORE

  • Jun 25

    BostInno State of Innovation: Rap, Olympic Fanfare and a WiTricity win

    By Emily Lospennato

    Last week, members of our team attended BostInno’s State of Innovation at the Westin Boston Waterfront. The energy in the room was fierce, with attendees ranging from local media, startup founders, PR pros and even an Olympic champion who was gracious enough to allow Jen Kaye and me to try [...] READ MORE

  • Apr 13

    Social Media and the News: Best Practices for Maximizing Its Impact

    By Emily Featherston

    In recent years the growing presence of social media has radically changed how news spreads. Forget checking the morning paper, or even reading email, most people now start their day scrolling through their Twitter feeds as a first source of daily news and headlines. In the digital age, where news [...] READ MORE

  • Apr 08

    #CapitalW: Inspiring Statistics and Advice from the Day’s Tweets

    By Katelyn Holbrook

    Yesterday marked the inaugural Capital W: The Boston Women’s Venture Capital Summit. The day-long event, which Version 2.0 proudly sponsored, brought together entrepreneurs, investors and those with an interest in the state of VC for women for pitches, workshops, networking, and some candid discussions about challenges, opportunities and ways the [...] READ MORE

  • Mar 30

    Version 2.0 Springs Into Gear as Sponsor of Upcoming Events

    By Maura FitzGerald

    Here at V2, we’re leaving winter behind and gearing up for a very busy spring. We feel very lucky to be part of a series of events in the coming months, either through sponsorships or by promoting them, that will involve key members of the New England/Boston business communities, particularly [...] READ MORE

  • Mar 13

    Boston to Austin: V2 at SXSW

    By Libby Botsford

    While we might be slightly biased, it’s hard to argue against the fact that the technology industry in Boston is booming. What’s even cooler is the aggregation of great start-ups and emerging companies that head south each year for SXSW. As I boarded the plane at Logan to Austin this [...] READ MORE

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Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

Nov 8,2019
Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

Sep 19,2019
We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

Sep 17,2019
V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio
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