ViewPoint

  • By now, there’s a good chance that you’ve seen – or at least heard of – one of the Fyre Festival documentaries released by Netflix and Hulu last month. The entire fiasco can be boiled down to this – rapper Ja Rule and entrepreneur/con man Billy McFarland tried (and failed) [...] READ MORE

  • Feb 08

    Behind the Spin: PR Pros Share Their Keys to Success

    By Erin Cooper

    We recently hosted the PubClub’s “Behind the Spin: PR Experts Share Their Stories” event, and PR practitioners flooded our South End office to listen and learn from three Boston-area professionals about how they made it to the current milestone in their careers.  The panel was moderated by V2 co-founder Jean [...] READ MORE

  • Aug 04

    3 Mean Girls Quotes that Taught Me PR Basics

    By Cassie Rowe

    I thought after a few years into my first PR role that I knew just about everything, but as one of the new kids on the block at V2, I’m learning so much new information – and at an extremely fast pace. How much I have learned, and, in some [...] READ MORE

  • May 08

    How (and Why) to Host a Stellar Press Event

    By Allison Shamon

    Not only are press events an opportunity for your client to develop relationships with many journalists at once, it can also be an effective publicity tool that you have the power to control. It also may have major impact on the company (i.e. building strong relationships to garner ongoing company [...] READ MORE

  • May 01

    Fanning the Flames: How United Ignited Its Own PR Firestorm

    By Katelyn Holbrook

    With much of the dust (and the lawsuit) now settled following the “unfortunate incident” when Dr. David Dao was dragged — bloody, concussed and semiconscious — off a United Airlines flight last month, few can argue that the airline had significant problems plaguing its business put under the spotlight — [...] READ MORE

  • Sep 25

    PR Jargon From An Aspiring PR Pro

    By Elena Shikaloff

    Starting a new job can be intimidating, let alone starting a job in a new industry. After just a few short days, it became abundantly clear that PR pros speak a different language. Well, not entirely different, but a lot of phrases that are thrown around sound foreign to an [...] READ MORE

  • Apr 30

    Lessons Learned from the Selerity-Twitter Earnings Leak

    By Elissa Ehrlich

    Earlier this week, PR practitioners everywhere shuddered when it was revealed that Selerity, a financial data analytics firm, uncovered Twitter’s quarterly results and tweeted them before Twitter officially announced them. While the earnings were less than stellar on their own, Selerity’s tweet caused shares of Twitter to plunge and wreaked [...] READ MORE

  • Apr 13

    Social Media and the News: Best Practices for Maximizing Its Impact

    By Emily Featherston

    In recent years the growing presence of social media has radically changed how news spreads. Forget checking the morning paper, or even reading email, most people now start their day scrolling through their Twitter feeds as a first source of daily news and headlines. In the digital age, where news [...] READ MORE

  • Mar 23

    Long Live Print News

    By Casey Matsumoto

    Growing up, the closest I came to reading the newspaper was skimming the Sunday comics at the breakfast table on weekends. And now that I’m in college it seems comical—archaic, even—to sit down with a physical newspaper, especially with online news being several easy clicks away. To be completely honest, [...] READ MORE

  • Mar 10

    Is print adapting or dying?

    By Jenna Gilligan

    The last few weeks have been filled with news about changes happening in our most venerable print publications. The Wall Street Journal rebranded its Marketplace section to “Business & Tech,” the section’s first name change in 27 years, to reflect the changing nature of today’s business world. The New York [...] READ MORE

  • Feb 02

    Managing PR Crises – Tips from the Big Leagues

    By Jen Kaye

    With the arrival and subsequent explosion of social media in the past decade, crisis PR has grown to be an essential element in the planning process for every organization. This past year alone, we’ve seen crises such as the Malaysian airlines mystery, NFL domestic abuse debacle, Uber controversies, the Sony [...] READ MORE

  • Jan 23

    Advice for Aspiring PR Pros

    By Jenna Gilberti

    I have only been in the PR industry for a short while (cumulatively about a year and a half), but so far I have learned things that I will never forget. Like many, I have faced challenges through work but I don’t regret any of them. I’ve worked 80 hour [...] READ MORE

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Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

Nov 8,2019
Congrats to V2 client SpotOn Collars for being named a @ces 2020 Innovation Awards Honoree! Honorees are recognized for outstanding design, functionality and consumer appeal, and this innovative, one-of-a-kind #petwearable fits that bill. We’re excited to celebrate this accomplishment with them and look forward to CES 2020 in January. #ces2020 #cesinnovationsawards #pettech #petwearable

We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

Sep 19,2019
We’re here @pepcomevents Holiday! Spectacular representing client @spotoncollars 🐾

V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

Sep 17,2019
V2 had the pleasure of attending Inc. Media’s 2019 PR Breakfast in New York for some networking and to hear from Inc. Executive Editor Jon Fine and Publisher Rich Russey. Thanks to the team for a great morning!

“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio
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