ViewPoint

  • Apr 07

    The CEO’s Guide to Shameless Self-Promotion: Audiences

    By Maura FitzGerald

    Effective communicators know that the number one rule governing every kind of communication is “know your audience.”  At Version 2.0, one of the key elements of our positioning and messaging workshop is audience identification.  We’ve developed it on the principle that it’s not enough to broadly segment between internal and [...] READ MORE

  • Feb 02

    Managing PR Crises – Tips from the Big Leagues

    By Jen Kaye

    With the arrival and subsequent explosion of social media in the past decade, crisis PR has grown to be an essential element in the planning process for every organization. This past year alone, we’ve seen crises such as the Malaysian airlines mystery, NFL domestic abuse debacle, Uber controversies, the Sony [...] READ MORE

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