ViewPoint

  • Aug 01

    How to Set Metrics for Success on Social Media

    By Jordan Stanley

    This past May, Instagram shook the social media world by announcing it may do away with “likes.” Depending on the social media user, reactions ranged from revolted to relieved. Certainly with recent reports on the impact social media has on mental health, the news couldn’t have come as a total [...] READ MORE

  • Jul 02

    The PR Pro’s 2019 Summer Reading List

    By Kaylin Riggs

    As the weather gets warmer and days grow longer, it’s hard to deny that summer is officially here – offering solace to those of us in Boston still traumatized by the New England winter. Summer is the perfect time to sit back, relax and get lost in really good book [...] READ MORE

  • Jun 17

    Is Your Business at Risk? A Crisis Q&A with V2’s Melissa Mahoney

    By Shannon Casey

    It’s hard to read the front page of a newspaper without coming across headlines about a corporate crisis. From Facebook’s Cambridge Analytica data privacy offense to VW’s emissions scandal and the #MeToo movement, businesses today are being taken to task by stakeholders. These public relations crises are fueling an increased [...] READ MORE

  • May 30

    Applying V2 media-training skills to our canine friends: A Q&A with Haeleigh Hyatt from SpotOn Virtual Smart Fence

    By Megan Nealon

    Here at Version 2.0, it’s no secret we love all things tech, public relations and current news events. But, did you know we’re equally as passionate about dogs? We are crazy about them, actually! So, when we brought on new client, SpotOn Virtual Smart Fence, the first and only dog [...] READ MORE

  • Apr 12

    What PR Pros Can Learn from Game of Thrones

    By Liam Sullivan

    Unless you’ve been living under a rock, you know that the smash-hit television series Game of Thrones will be returning this weekend. From the red carpet appearances and star Kit Harrington hosting Saturday Night Live to the cryptic trailers and devoted podcasts, it’s hard to consume any form of media [...] READ MORE

  • Feb 14

    In Love with Tech PR: Why This is the Best Industry to Start Your Comms Career

    By Nicole Metro

    The year was 2015 and I was just a fresh-faced college grad looking for a full-time marketing gig when I found Version 2.0. Admittedly, I had little (okay, honestly, zero) experience in tech PR, but based on what I knew about the field and what Version 2.0 had to offer, [...] READ MORE

  • By now, there’s a good chance that you’ve seen – or at least heard of – one of the Fyre Festival documentaries released by Netflix and Hulu last month. The entire fiasco can be boiled down to this – rapper Ja Rule and entrepreneur/con man Billy McFarland tried (and failed) [...] READ MORE

  • Feb 15

    Oooh, Barracuda: Sonian CTO Recounts How PR Helped with Its Recent Exit

    By Maura FitzGerald

    As more companies decide that a merger or an acquisition rather than an IPO makes sense as an exit strategy, Version 2.0 has developed campaigns for clients that not only raise awareness but also create differentiation and burnish their brand to increase their perceived value. Since 2013, more than 15 [...] READ MORE

  • Oct 30

    V2 Turns 10: Top 10 Benefits of Hiring a PR Agency

    By Allison Shamon

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. PR can provide awareness, visibility and, most importantly, credibility for a brand. Companies of all sizes and maturities spend [...] READ MORE

  • Oct 20

    Great PR Moments in History: A Case Study

    By Kendall Heward

    Since beginning my co-op at Version 2.0, I have come to understand the immense importance of issues response and crisis communication campaigns. The most important asset any company has is its reputation; and once that is tarnished, it can be very difficult to gain back the trust of customers, partners [...] READ MORE

  • Aug 23

    How to be a Great Interview Source: A V2 Q&A with Chuck Leddy

    By Katelyn Holbrook

    When General Assembly launched its Mornings are for #Marketing event series earlier this month, we were thrilled to be involved—both as participants and presenting about some tried-and-true tactics for smaller PR teams to generate big results. One of the other speakers was Chuck Leddy, a B2B brand storyteller and journalist [...] READ MORE

  • Aug 17

    V2 Turns 10: Top 10 Content Marketing Resources We Can’t Live Without

    By Jenna Gilligan

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. It’s official: we’ve all reached the point of the summer where we need to be at the top of [...] READ MORE

Back to All

“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Have your playbook ready for whatever #crisis the world throws at you 🏈

Sep 6,2019
Have your playbook ready for whatever #crisis the world throws at you 🏈

Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

Aug 28,2019
Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio

Jul 19,2019
In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio
  • Thank you for your interest.

    To download from the Version 2.0 case studies library, please tell us a little bit about yourself. Upon completion, you will be directed to the case studies.
  • This field is for validation purposes and should be left unchanged.
  • Thank you for your interest.

    To view this video from the Version 2.0 highlights library, please tell us a little bit about yourself. Upon completion, you will be directed to the video.
  • This field is for validation purposes and should be left unchanged.
  • Thank you for your interest.

    To download from the Version 2.0 highlights library, please tell us a little bit about yourself. Upon completion, you will be directed to the highlight.
  • This field is for validation purposes and should be left unchanged.