ViewPoint

  • Apr 12

    What PR Pros Can Learn from Game of Thrones

    By Liam Sullivan

    Unless you’ve been living under a rock, you know that the smash-hit television series Game of Thrones will be returning this weekend. From the red carpet appearances and star Kit Harrington hosting Saturday Night Live to the cryptic trailers and devoted podcasts, it’s hard to consume any form of media [...] READ MORE

  • Feb 14

    In Love with Tech PR: Why This is the Best Industry to Start Your Comms Career

    By Nicole Metro

    The year was 2015 and I was just a fresh-faced college grad looking for a full-time marketing gig when I found Version 2.0. Admittedly, I had little (okay, honestly, zero) experience in tech PR, but based on what I knew about the field and what Version 2.0 had to offer, [...] READ MORE

  • By now, there’s a good chance that you’ve seen – or at least heard of – one of the Fyre Festival documentaries released by Netflix and Hulu last month. The entire fiasco can be boiled down to this – rapper Ja Rule and entrepreneur/con man Billy McFarland tried (and failed) [...] READ MORE

  • Feb 15

    Oooh, Barracuda: Sonian CTO Recounts How PR Helped with Its Recent Exit

    By Maura FitzGerald

    As more companies decide that a merger or an acquisition rather than an IPO makes sense as an exit strategy, Version 2.0 has developed campaigns for clients that not only raise awareness but also create differentiation and burnish their brand to increase their perceived value. Since 2013, more than 15 [...] READ MORE

  • Oct 30

    V2 Turns 10: Top 10 Benefits of Hiring a PR Agency

    By Allison Shamon

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. PR can provide awareness, visibility and, most importantly, credibility for a brand. Companies of all sizes and maturities spend [...] READ MORE

  • Oct 20

    Great PR Moments in History: A Case Study

    By Kendall Heward

    Since beginning my co-op at Version 2.0, I have come to understand the immense importance of issues response and crisis communication campaigns. The most important asset any company has is its reputation; and once that is tarnished, it can be very difficult to gain back the trust of customers, partners [...] READ MORE

  • Aug 23

    How to be a Great Interview Source: A V2 Q&A with Chuck Leddy

    By Katelyn Holbrook

    When General Assembly launched its Mornings are for #Marketing event series earlier this month, we were thrilled to be involved—both as participants and presenting about some tried-and-true tactics for smaller PR teams to generate big results. One of the other speakers was Chuck Leddy, a B2B brand storyteller and journalist [...] READ MORE

  • Aug 17

    V2 Turns 10: Top 10 Content Marketing Resources We Can’t Live Without

    By Jenna Gilligan

    As Version 2.0 Communications celebrates its 10th anniversary all year, we’re highlighting a few of our favorite things – all in packages of ten. For more details on our anniversary, click here. It’s official: we’ve all reached the point of the summer where we need to be at the top of [...] READ MORE

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