ViewPoint

  • May 10

    PR and Content: Two Sides of the Same Coin

    By Debora Almeida

    “Content is king.” In 1996, Bill Gates infamously predicted that content would be a driving source of revenue for businesses in the Internet era. A recent Axios article found that Gates was right: the number of people who work in content or editor roles has increased by 32 percent across [...] READ MORE

  • By now, there’s a good chance that you’ve seen – or at least heard of – one of the Fyre Festival documentaries released by Netflix and Hulu last month. The entire fiasco can be boiled down to this – rapper Ja Rule and entrepreneur/con man Billy McFarland tried (and failed) [...] READ MORE

  • Nov 28

    Top 6 Social Media Accounts Every PR Pro Should Follow

    By Erin Cooper

    Social media makes PR more personal, empowering us to choose the way we build relationships or receive news. Yet, with so many reporters and outlets on social media today, PR professionals should choose who to follow wisely. [...] READ MORE

  • Dec 04

    Wendy’s and the Art of Building a Social Media Powerhouse

    By Austin Roth-Eagle

    Looking back at 2017, no major brand has used social media to attract attention and drive millennial interest quite like Wendy’s. The fast food giant has not only received likes and retweets in the tens of thousands, and follower counts in the multi-millions, it has also generated significant press coverage [...] READ MORE

  • Mar 21

    10 Ways Twitter Changed PR

    By Libby Botsford

    In only 10 years, Twitter has redefined how people consume content, and it’s no surprise that it has had a major impact on public relations as well. Today, on the tenth anniversary of Twitter’s first tweet, we took a look at the many ways Twitter has changed the art of [...] READ MORE

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