ViewPoint

  • May 10

    PR and Content: Two Sides of the Same Coin

    By Debora Almeida

    “Content is king.” In 1996, Bill Gates infamously predicted that content would be a driving source of revenue for businesses in the Internet era. A recent Axios article found that Gates was right: the number of people who work in content or editor roles has increased by 32 percent across [...] READ MORE

  • Apr 12

    What PR Pros Can Learn from Game of Thrones

    By Liam Sullivan

    Unless you’ve been living under a rock, you know that the smash-hit television series Game of Thrones will be returning this weekend. From the red carpet appearances and star Kit Harrington hosting Saturday Night Live to the cryptic trailers and devoted podcasts, it’s hard to consume any form of media [...] READ MORE

  • Mar 13

    My Life as a Storyteller: How B2B PR Feels Like Scoring a Hat Trick

    By Jill Saftel

    I never thought I’d use some of the same techniques from my days as a reporter covering college hockey in my current role as a PR pro in the B2B tech world. I’ll admit that when I transitioned from covering sports in college to working for B2B clients, I thought [...] READ MORE

  • Oct 01

    Storytelling with Sound

    By Maura FitzGerald

    Telling client stories in new and creative ways is a challenge we embrace at Version 2.0. [...] READ MORE

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