ViewPoint

  • Dec 02

    What Can theSkimm Teach PR and Content Pros?

    By Katelyn Holbrook

    At V2, we consume a LOT of news – daily newspapers, glossy magazines, technical trade pubs, endless newsletters and, depending on where you are in the office, the quiet hum of NPR, The Today Show or a cable business network. And this doesn’t even take into account our social feeds, [...] READ MORE

  • Feb 05

    Christmas…in January?

    By Jenna Gilligan

    I was doing my best to tune out the endless snow coverage on the news last week when a T-Mobile commercial caught my attention—and not in a good way. At the phrase “in time for the holidays!,” I stopped what I was doing and turned around just in time to [...] READ MORE

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