ViewPoint

  • May 10

    PR and Content: Two Sides of the Same Coin

    By Debora Almeida

    “Content is king.” In 1996, Bill Gates infamously predicted that content would be a driving source of revenue for businesses in the Internet era. A recent Axios article found that Gates was right: the number of people who work in content or editor roles has increased by 32 percent across [...] READ MORE

  • Mar 21

    10 Ways Twitter Changed PR

    By Libby Botsford

    In only 10 years, Twitter has redefined how people consume content, and it’s no surprise that it has had a major impact on public relations as well. Today, on the tenth anniversary of Twitter’s first tweet, we took a look at the many ways Twitter has changed the art of [...] READ MORE

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