ViewPoint

  • Aug 01

    How to Set Metrics for Success on Social Media

    By Jordan Stanley

    This past May, Instagram shook the social media world by announcing it may do away with “likes.” Depending on the social media user, reactions ranged from revolted to relieved. Certainly with recent reports on the impact social media has on mental health, the news couldn’t have come as a total [...] READ MORE

  • May 10

    PR and Content: Two Sides of the Same Coin

    By Debora Almeida

    “Content is king.” In 1996, Bill Gates infamously predicted that content would be a driving source of revenue for businesses in the Internet era. A recent Axios article found that Gates was right: the number of people who work in content or editor roles has increased by 32 percent across [...] READ MORE

  • Mar 21

    10 Ways Twitter Changed PR

    By Libby Botsford

    In only 10 years, Twitter has redefined how people consume content, and it’s no surprise that it has had a major impact on public relations as well. Today, on the tenth anniversary of Twitter’s first tweet, we took a look at the many ways Twitter has changed the art of [...] READ MORE

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“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Sep 11,2019
“UiPath isn’t a company where you can predict in six months what the company will look like, because nobody’s done this before — it’s constantly changing.” Hear more from Daniel Dines, CEO of V2 client UiPath, on the past, present and future of the company in this month’s @forbes cover story. #linkinbio

Have your playbook ready for whatever #crisis the world throws at you 🏈

Sep 6,2019
Have your playbook ready for whatever #crisis the world throws at you 🏈

Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

Aug 28,2019
Although #LaborDay marks the end of summer, it’s a time to reflect on and celebrate all our work accomplishments. Check out V2er Alli’s recent blog to find out what activity V2ers are most proud of. #linkinbio

In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio

Jul 19,2019
In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio
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