In most scenarios, your company will be judged on its response — more so than the underlying issue.
Whether the Board has asked about your crisis readiness plan, or you’re currently dealing with an unexpected situation, Version 2.0 can help.
Version 2.0’s crisis communications team has decades of experience managing a range of issues and crises, including:
- HR issues
- Labor relations
- Executive misconduct
- Data breaches
- Product failures/recalls
- Workplace violence
- Accidents and disasters
Responding in a Crisis
Our crisis communications team is ready to respond when you need us: from planning and strategy – to jumping right in to help you take control of a crisis – 24×7. Let our experience be your advantage. Version 2.0 will help you avoid pitfalls, communicate effectively and take back control of your brand reputation.
Today, crisis planning isn’t just for big, public companies. Organizations of all shapes and sizes need to proactively identify risks and plan accordingly. Your company is at a severe disadvantage if this work isn’t done before a crisis erupts or an issue unfolds. When a crisis hits, you need to respond quickly and effectively. Time is not on your side.
If your organization does not have defined crisis teams and response protocols, this is the place to start. We have a defined process to help cross-functional teams work together to assess and prioritize the types of issues and crises the company is likely to face. We help you understand the relative brand impact of these issues and prioritize scenario planning. Developing formal crisis communications protocols ensure teams are aligned with roles and responsibilities during a crisis, and formal communications plans help maintain control and coordination of information before, during and after a crisis.
Building the Playbooks
In addition to an overarching crisis communications protocol and plan, organizations should have plans in place for very specific scenarios, based on the risk profile of the business. These playbooks are critical during a crisis and enable the organization to respond faster and more effectively to maintain the confidence of customers, employees and other stakeholders.
Version 2.0 will work directly and collaboratively with functional leadership to develop specific Crisis Communications Playbooks, which include:
- Communications Strategy
- Situational Considerations
- Primary, Secondary Audiences
- Communications by the impacted audiences