The influencer program that Version 2.0 Communications developed and executed has helped our organization emerge as a go-to resource for a variety of stakeholders. These campaigns and introductions have enabled us to secure new partnerships, launch new programs, expand awareness and open new funding channels as a direct output of meetings with influencers.Rich Greif
Vice President of Marketing, Communications
and Community Relations
Big Brothers Big Sisters of Massachusetts Bay
Influence the Influencers
Industry influencers – people that your buyers listen to and learn from – are prominent voices across business industries and media platforms today. Whether they are bloggers, consultants, authors, academics or executives, Version 2.0’s Influencer Relations programs are designed to identify the influencers who matter most in your industry and engage these individuals in an impactful way.
Version 2.0 utilizes a three-tiered, proprietary strategy incorporating influencer identification, engagement and measurement that, in concert, help move the needle toward your communications goals. We facilitate meaningful communication with your influencers to create brand advocates and to enhance your reach.
Our influencer programs entail:
- Influencer identification – Our proprietary formula for engaging influencers using assigned scores based on frequency and prominence of social media posts and followers, published blogs, articles and books, speaking engagements, corporate relationships, geographic location and other levers.
- Influencer engagement campaigns – We custom design campaigns according to each individual influencer. Campaign elements can include in-person meetings, digital and social engagement, content co-creation, conference co-presentations, media relations and joint marketing initiatives.
- Impact measurement – Together with our clients, we jointly identify hallmarks of success for influencer engagement, then determine metrics. These can include number of meetings/conversations, volume of social engagement and impact, media coverage and interviews on client’s behalf, content contributions and speaking opportunities.