PR programs represent an investment of client time and money.

The best way to show that PR is a good investment is to measure actual results against desired-for objectives. PR measurement provides our clients with the clarity they need to make decisions they can feel confident about.

We collaborate with our clients at the outset of all programs to customize realistic yet aggressive goals and measurement criteria, such as media coverage assessments, media/social media benchmarking and competitive assessments and perception audits.

V2’s detailed measurement capabilities are designed to hold teams accountable, ensuring calibration and optimization on the programs that are driving the most value – and eliminating those that aren’t yielding results.

Our measurement practices are informed by industry-leading tools, including the ones below.