Measurement and Analytics

Measurement Re-imagined – Designed for You

Public relations programs represent an investment of clients’ time and money, and the best way to show that PR is a good investment is to take the time to measure actual results against desired-for objectives.

Version 2.0’s detailed measurement capabilities are designed to hold teams accountable, ensuring calibration and optimization on the programs that are driving the most value (and eliminating those that aren’t yielding results).

Our Approach

We work with our clients at the outset of all programs to set measurement criteria and key metrics to evaluate the program against. Our measurement offerings are customized to meet specific business needs – a sample of our measurement criteria include:

  • Analysis of media coverage – quantity, quality, message penetration, share of voice
  • Benchmarking and competitive assessments
  • Weighted scorecards
  • Perception audits

Our Tools

We have a terrific array of tools at our disposal that not only make the data collection process more efficient, but also enable us to analyze that data with increasing sophistication. Our measurement practices are informed by industry-leading tools like Sysomos, Cision, Outbrain, TrendKite and Google Analytics.

PR Attribution

We also offer access through TrendKite to a PR attribution tool which allows us to track a consumer’s journey around the web. This tool provides insight into visitors coming to your website from earned media coverage, regardless of if there is a link within the article or not. This arms us with details on which outlets are driving readers back to your site, providing clear directive on which publications are worth pitching.

  • Thank you for your interest.

    To download from the Version 2.0 case studies library, please tell us a little bit about yourself. Upon completion, you will be directed to the case studies.
  • This field is for validation purposes and should be left unchanged.
  • Thank you for your interest.

    To view this video from the Version 2.0 highlights library, please tell us a little bit about yourself. Upon completion, you will be directed to the video.
  • This field is for validation purposes and should be left unchanged.
  • Thank you for your interest.

    To download from the Version 2.0 highlights library, please tell us a little bit about yourself. Upon completion, you will be directed to the highlight.
  • This field is for validation purposes and should be left unchanged.