Measurement Re-imagined – Designed for You
Public relations programs represent an investment of clients’ time and money, and the best way to show that PR is a good investment is to take the time to measure actual results against desired-for objectives.
Version 2.0’s detailed measurement capabilities are designed to hold teams accountable, ensuring calibration and optimization on the programs that are driving the most value (and eliminating those that aren’t yielding results).
We work with our clients at the outset of all programs to set measurement criteria and key metrics to evaluate the program against. Our measurement offerings are customized to meet specific business needs – a sample of our measurement criteria include:
- Analysis of media coverage – quantity, quality, message penetration, share of voice
- Benchmarking and competitive assessments
- Weighted scorecards
- Perception audits
We have a terrific array of tools at our disposal that not only make the data collection process more efficient, but also enable us to analyze that data with increasing sophistication. Our measurement practices are informed by industry-leading tools like Sysomos, Cision, Outbrain, TrendKite and Google Analytics.
We also offer access through TrendKite to a PR attribution tool which allows us to track a consumer’s journey around the web. This tool provides insight into visitors coming to your website from earned media coverage, regardless of if there is a link within the article or not. This arms us with details on which outlets are driving readers back to your site, providing clear directive on which publications are worth pitching.