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Media Update on COVID-19

Read our report, Roadmap for Navigating the Media Landscape During COVID-19, for a helpful resource as you evaluate marketing and communications programs in the U.S.

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Our clients are challenging the status quo and need a communications program that does the same.

V2’s broad market perspective provides the foundation for attention-grabbing campaigns that shape market dialogue in the press and among industry influencers. We inspire our clients to be bold, and together we create and pursue storylines that break through the market noise and capture the attention of their key audiences.

V2 has long-standing and deep-rooted relationships with a wide spectrum of media and a proven track record for securing coverage for our clients across national business, broadcast, local business, trade and vertical press. Creating compelling thought leadership platforms, we establish clients as both trusted sources for comment and go-to resources for contributed content in the outlets and channels that matter most. We see all campaign angles and take a 360-degree approach to building a sustained media machine, which typically includes: news, corporate and executive profiles, customer stories, thought leadership through industry and business trends and responding to breaking news, data and edgy content.

We also influence the influencers. V2’s influencer relations programs identify the influencers who are shaping dialogues for client industries – from authors and academics to executives, consultants and bloggers – and develop engagement strategies that will be the most impactful for the business. We facilitate meaningful relationships with influencers to create brand advocates and enhance our client reach.

We listen to our clients and provide media and influencer relations advice that is as sincere, realistic and focused as it is comprehensive.