V2 works with disruptors upending industries and creating new categories.
We keep our clients true to who they are, but even truer to who we can shape them to be. We are the voice of honesty amidst all the noise.
Solid corporate positioning and consistent, compelling, credible messages are the foundation for every successful business and communications program. V2 works closely with clients to uncover and construct that foundation, ensuring that the messages are communicated both internally and externally, and that company executives and marketing teams act responsibly in their roles as brand stewards.
Our proven methodology for developing corporate and product positioning includes in-depth research, competitive/market analysis and an intensive workshop with key executives to create a differentiated, defensible, intelligible, consistent and powerful corporate narrative. V2 draws out client company stories – value proposition, strengths, weaknesses, target audiences, etc. – to deliver vision, mission and positioning statements, as well as a messaging architecture with audience-specific messages, quotable language and proof points.
These messages become the foundation of our clients’ everyday vernacular.