Katelyn sets the strategic direction for communications programs and leads account teams in delivering stellar results. She has extensive experience with emerging growth clients and established market leaders across a number of market segments, including ad tech, enterprise IT, business intelligence and higher education. Her award-winning work includes the development and implementation of programs for clients such as Acme Packet, Backupify, Panjiva and the University of Michigan.
Backed by a decade of experience in marketing and PR, Katelyn is passionate about helping clients embrace emerging influencer, social media and data-driven strategies while maximizing the value of traditional PR tactics such as product launches, thought leadership campaigns and media tours. As a result of this approach, her clients have appeared on the front page of The Boston Globe, Wall Street Journal and The New York Times’ business section; contributed their expertise to The Financial Times, Business Insider and CIO Magazine; led discussions at SXSW, O’Reilly conferences and TechCrunch Disrupt; and created compelling infographics, eBooks, and trend surveys that delivered measurable business results.
Prior to Version 2.0, Katelyn held in-house marketing roles in the hospitality and commercial real estate sectors. She graduated magna cum laude with a Bachelor of arts in English from Assumption College and holds an M.A. in marketing communications from Emerson College.