A seasoned professional in public relations and journalism, Maura successfully founded and grew one of the premier brands in strategic technology communications in the U.S., FitzGerald Communications, to “turn corporate vision into market value.” Under Maura’s direction, the agency immediately became one of the fastest-growing technology public relations firms, rapidly transitioning from regional boutique to respected national brand in less than three years. After successfully building FitzGerald Communications to five offices and nearly 200 PR professionals, Maura sold FitzGerald Communications to Omnicom Corp. in 2002.
A serial entrepreneur, Maura was not content to sit back when she witnessed a market opportunity evolving. With new technology innovations flooding the market as a result of Web 2.0, green and alternative technologies and market evolution in the enterprise software and mobile computing arenas, Maura was poised to address the sophisticated communications challenges of these emerging companies. Together with Jean Serra, an experienced technology communications strategist and senior executive from FitzGerald Communications, she launched Version 2.0 Communications in late 2006.
Bringing her unique blend of communications strategy and business management, Maura has successfully counseled CEOs and senior marketing leaders from some of technology’s most innovative market pioneers, including Sony, Motorola, Digital Equipment Corp. and Compaq, Sapient, Peregrine and Manugistics. Working with these industry giants from their early days as fledgling “start-ups,” Maura has designed programs to establish industry awareness, bolster credibility and position these organizations for future successful liquidity events.
She continues to bring this expertise and experience to Version 2.0’s clients through her direct client management and mentoring of the agency’s leading account teams. As a journalist and freelance writer, Maura’s work has appeared in The Boston Globe, The Fort Lauderdale News, The Miami Herald and USA Today. She has also written for the Associated Press and United Press International.