ViewPoint

  • Apr 21

    Getting your Story Told

    By Kristen Leathers

    I recently had the opportunity to attend the Ragan Communications NYC PR/Media Relations Summit where industry professionals weighed in with their top tips for effective storytelling. The key takeaways? Check out the list below for expert insight from top executives at AARP, Bayer, Ragan Communications and more. Focus on Content [...] READ MORE

  • In recent years the growing presence of social media has radically changed how news spreads. Forget checking the morning paper, or even reading email, most people now start their day scrolling through their Twitter feeds as a first source of daily news and headlines. In the digital age, where news [...] READ MORE

  • Yesterday marked the inaugural Capital W: The Boston Women’s Venture Capital Summit. The day-long event, which Version 2.0 proudly sponsored, brought together entrepreneurs, investors and those with an interest in the state of VC for women for pitches, workshops, networking, and some candid discussions about challenges, opportunities and ways the [...] READ MORE

  • Effective communicators know that the number one rule governing every kind of communication is “know your audience.”  At Version 2.0, one of the key elements of our positioning and messaging workshop is audience identification.  We’ve developed it on the principle that it’s not enough to broadly segment between internal and [...] READ MORE

  • In a recent new business meeting, it became crystal clear the prospect had been burned pretty badly by a previous PR firm and was approaching their search for a new agency with extreme caution and intense scrutiny. Unfortunately, this is a scenario we see all too often—one subpar agency taints [...] READ MORE

  • Here at V2, we’re leaving winter behind and gearing up for a very busy spring. We feel very lucky to be part of a series of events in the coming months, either through sponsorships or by promoting them, that will involve key members of the New England/Boston business communities, particularly [...] READ MORE

  • While social media has made it possible for brands to communicate directly with their customers and partners, it has not diminished the role of the more traditional influencer in shaping perception of companies and products. There are three major categories of influencers—first is media, the reporters and writers whose articles [...] READ MORE

  • Mar 23

    Growing up, the closest I came to reading the newspaper was skimming the Sunday comics at the breakfast table on weekends. And now that I’m in college it seems comical—archaic, even—to sit down with a physical newspaper, especially with online news being several easy clicks away. To be completely honest, [...] READ MORE

  • Here at V2, we’re very excited to be working with Capital W, the first-ever Boston Women’s Venture Summit. Scheduled to take place on April 7 at Boston’s District Hall, Capital W will bring together local women entrepreneurs and members of the investment community to address the current funding gap for [...] READ MORE

In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio

July 19, 2019
In the first installment of our Leadership blog series, V2’er Alli sat down with Maura Fitzgerald and Jean Serra to explore the career paths that made them #PR powerhouse #WomenInBusiness and led them to start @v2comms. Read more on our blog #linkinbio
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