The Background
Current Health offers a remote care management platform that enables medical professionals to provide higher-quality care to patients in the comfort of their own homes. The Current Health solution aggregates patient health data and empowers healthcare organizations to deliver personalized care services based on that information. The Scottish company approached V2 Communications in late 2019 for support improving brand awareness in the United States and broadcasting its vision of delivering better care at scale.
The Approach
V2 created a multi-pronged strategy based on the following program objectives:
- Trumpet Current Health’s vision of improving patient outcomes and driving efficiencies at scale via home-based care
- Establish Current Health’s platform as the path for achieving this vision
- Build brand awareness by showcasing the company’s momentum and ability to execute its vision
The Results
To disseminate Current Health’s transformational healthcare vision, V2 emphasized the company’s thought leadership by securing bylines about the shift to home-based care in outlets read by key audiences, including Forbes, Health IT Answers and MedCity News. The team also collaborated with influencers on contributed content opportunities, like this FierceHealthcare Q&A with Eric Topol, renowned cardiologist, scientist and author.
To establish Current Health as the path to achieving better patient experiences and outcomes, while simultaneously driving efficiencies for providers and pharmaceutical companies, V2 relied on partners and customer champions who could speak to the value of the company’s remote care management platform. For instance, V2 conducted a campaign on how a Ugandan hospital was using Current Health to reduce maternal mortality rates post-partum and yielded features in CNBC and Reuters.
V2 also highlighted how forward-thinking Current Health customers were using its solution to monitor patients at home to reduce their risk of contracting COVID-19 and preserve hospital resources. These efforts resulted in high-impact stories in WSJ, STAT, and Cheddar.
V2 also issued a steady cadence of news campaigns to underscore the company’s growth and momentum. The rolling thunder of releases helped capture confidence in, and excitement for, Current Health from various stakeholders in the market, including customers, investors, and partners.
The V2 team also secured profiles on Current Health’s Co-Founder and CEO in outlets like Managed Healthcare Executive, and pursued awards that would shine a light on Current Health’s disruptive nature. This effort resulted in Current Health being recognized in the “Health” category of Fast Company’s 2021 World Change Ideas program.