From messaging and positioning to executive visibility, V2 helps our clients establish and grow their corporate reputation with the audiences that matter to their business.
We coach our clients to deliver compelling messages that capture the hearts and minds of their key audiences—whether it be media or an audience at an industry conference. These powerful storytelling skills are critical to establishing trust and building brand awareness.
V2 identifies risks and develops crisis readiness plans tailored to clients’ unique organizational needs. With our counsel, clients move quickly and confidently, communicate effectively and exert control over brand reputation in times of change. We provide crisis communications planning, crisis and issues response and corporate reputation repair services.
Employees are important company stakeholders. Whether our clients need help designing an employee communications and engagement strategy or support for specific milestones and transactions, V2 helps define the foundational narratives, ensuring that the messages are aligned internally and externally. V2 also supports employer branding programs, internal channel design and optimization and change management communications.
V2 supports our clients wherever they are in their financial maturity journey: building credibility to attract venture capital, maximizing the news of a fundraise, shaping the internal and external narratives around M&A, and pre and post IPO brand-building.
We were able to lean heavily on V2’s experience – they knew exactly what we needed and sprang into action, developing a strategy and creating an execution plan that took into account the global nature of our situation. They quickly developed key messages, FAQs and other supporting documents that helped our CEO and executive spokespeople feel prepared and comfortable addressing the situation quickly and candidly with key audiences. In addition, their guidance around not only internal communications but also social media was a critical factor in our ability to deal successfully with our situation.