V2 has an unmatched track record for enabling clients to communicate their stories to the world, identifying key audiences and influencers for maximum impact. Our teams create highly effective communications programs that map to clients’ ambitious business strategies—and facilitate transformation.
V2’s professionals understand that the foundation of effective media relations is excellent media relationships. From top-tier print and broadcast journalists to trade press reporters, we read what they write, we follow them on social media channels, and we engage with them on a daily basis so we understand their perspective and their needs as their stories develop.
Messaging & Positioning
We work with disruptors redefining industries and markets and creating new categories. V2’s goal is to continually evolve clients’ positioning and communicate consistent, compelling, credible messages that build differentiated, respected brands.
From message development through news release creation to launch strategy and implementation, V2 works with clients to ensure that corporate and product announcements have the impact and achieve the media placements that mean success.
We bridge the gap between PR and marketing by creating distinguished content assets that demonstrate clients’ industry expertise, cultivate brand loyalty and compel buyers to take action.
Speaking opportunities that put our clients (and their customers) in the spotlight, from V2-secured keynotes to panel placements, are key to establishing awareness and credibility for company evangelists and products. Additionally, V2 works with the most influential analysts, both in the tech industry broadly as well as verticals, to ensure that a client’s vision, business strategy and product roadmap are understood and reflected in analyst publications and opinions.
Media & Presentation Training
We coach our clients to deliver compelling messages that capture the hearts and minds of their key audiences—whether it be media or an audience at an industry conference. These powerful storytelling skills are critical to establishing trust and building brand awareness.
Measurement & Analytics
We understand PR is an investment of client time and money. We collaborate with clients to set aggressive goals at the outset of our PR campaigns and use the industry’s latest tools and methodologies to measure impact.
V2 has already proven to be an indispensable partner in growing the UiPath brand. From Day 1, the team has reflected a clear understanding of our business goals and devised – and executed – a PR strategy that would help us achieve our objectives.
UiPath CEO Featured on the Cover of Forbes
UiPath’s placement on the 2018 Forbes Cloud 100 led to a year’s long collaboration with Alex Konrad, including dozens of executive, customer and investor interviews, that culminated in a Forbes cover.