The practice of using credible data—whether it be commissioned market research or proprietary data owned by a brand—is a surefire approach to support storytelling. Survey research can be used to maximize product launches, crisis communications, messaging testing, thought leadership, and more brand moments. While most communications professionals leverage data for earned media campaigns, brands have an opportunity to maximize it via an integrated approach across paid and owned channels to further support demand.
Watch V2’s webinar hear from agency and in-house communications and marketing experts, as well as an expert in executing surveys, on the earned, owned, and paid media channels that B2B companies (and their agencies) should be strategizing when developing, packaging, and promoting research data. The webinar features a case study from Rocket Software. Panelists include:
- Katelyn Holbrook, V2 Communications, EVP and Managing Director (moderator)
- Jen Papineau, Rocket Software, Senior Director, Solution, Product, Retention, AR & Events
- Tony Cheevers, Researchscape International, Customer Success Officer