In the wake of JP Morgan’s Healthcare Conference and the lead-up to ViVE and HIMSS, we’re in the thick of healthcare media’s busiest season. As health tech brands seek to establish awareness and favor among providers, payers, and patients—as well as prospective investors, partners, and employees—communications professionals have a big task: developing narratives that break through the industry noise and position their companies’ offerings as critical tools among target audiences. That’s easier said than done.
On Feb. 8, a panel of distinguished healthcare technology journalists gathered for a V2 Communications webinar on The State of Healthcare Tech Journalism. In a discussion moderated by V2’s Healthcare Practice Lead, Kristen Leathers, panelists—including Aaron Weitzman from Axios, Eric Wicklund from Health Leaders, Katie Adams from MedCity News—discussed everything from their AI fatigue to their PR pitch horror stories. The panelists shed light on the issues and trends guiding their reporting, the types of companies catching their attention, what news or story “package” inspires them to write, and how to best engage with them, particularly at shows like HIMSS and ViVE.
Watch the full webinar recording here, and read on for a recap of what was said in this blog.