The Version 2 team has managed our social media program since we began working with them in early 2016. At that time, we were undergoing a major corporate rebranding resulting from the merger of two companies. Version 2 devised and seamlessly executed a social strategy to manage that transition, and has since continued to not only grow our social media presence, but use Twitter, LinkedIn and Facebook to amplify the reach of our key messages and perspectives. In the past year alone, the team has grown our LinkedIn following by 110 percent and our Twitter following by 25 percent. We look forward to even greater social media success in the year ahead.Petra Marino
Senior Director, Marketing and Communications
Building social media credibility and engagement
Social media has revolutionized the way people communicate in the 21st century, and its popularity represents an amazing opportunity for organizations looking to make genuine connections and build credibility with their stakeholders. With billions of users across the world, social media – when effectively managed and leveraged – can be one of the most high-impact marketing initiatives an organization can employ.
A sound social media strategy is critical to every PR program, and Version 2.0 believes in an integrated approach to PR and social media to ensure consistency across media platforms. At the outset, we work with clients to conduct an in-depth audit and evaluate their social sphere, determining which social channels and platforms to turn on or up for the greatest impact. We guide our clients to an understanding of how to leverage social media platforms as authentic engagement tools, providing services that span from from strategy to day-to-day tactical implementation.
Our social media capabilities include:
- Social media audit – An organization’s landscape on social media must be assessed in order to make sound strategic recommendations. We look at market conversations and competitive activity as part of a detailed assessment and analysis, including which channels and tactics will drive the most value.
- Social strategy – Before embarking on a social media program, we advise organizations to develop the objectives and goals that will guide the day-to-day activity. Our social media experience and expertise are fully utilized to craft strategies that are aligned with overall communications goals, resulting in winning campaigns.
- Ongoing content creation and tactical implementation – A steady stream of compelling content is key to building an engaged community. Version 2.0 supports the creation of weekly editorial calendars as well as identifying opportunities for your company to add value to the industry conversations.
- Social media measurement and analytics – As with any successful PR or Marketing initiative, measurement and evaluation are key to social media effectiveness. Version 2.0 looks beyond follower numbers to measure program success, tracking the metrics that matter most, including link clicks, engagements, website leads and more.