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Media Update on COVID-19

Read our report, Roadmap for Navigating the Media Landscape During COVID-19, for a helpful resource as you evaluate marketing and communications programs in the U.S.

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It’s no secret that social media – when effectively managed and leveraged – can be one of the most high-impact marketing initiatives that even B2B organizations can employ.

A sound social media strategy is critical to every PR program, and V2 believes in an integrated approach to PR and social media to ensure consistent messaging across communications.

At the outset of a social media program, we work with clients to conduct an in-depth audit and evaluate their social sphere, determining which channels to turn on or up for the greatest impact. We guide our clients to an understanding of how to leverage social platforms as authentic engagement tools. V2’s social media services span from strategy to day-to-day content creation and tactical implementation to measurement and analytics to evaluate effectiveness.

Social is an afterthought for a lot of PR firms, but not V2. They seamlessly integrate social media into both our communications strategy and day-to-day execution of campaigns. Since they have started to manage our owned social channels, we have seen considerable improvement in the quality of our content and growth in our followers, but more importantly, engagement with employees, partners, influencers and current and prospective customers.

Jess Hohn-Cabana
VP of Global Communications ASG Technologies