It’s no secret that social media – when effectively managed and leveraged – can be one of the most high-impact marketing initiatives that even B2B organizations can employ.
A sound social media strategy is critical to every PR program, and V2 believes in an integrated approach to PR and social media to ensure consistent messaging across communications.
At the outset of a social media program, we work with clients to conduct an in-depth audit and evaluate their social sphere, determining which channels to turn on or up for the greatest impact. We guide our clients to an understanding of how to leverage social platforms as authentic engagement tools. V2’s social media services span from strategy to day-to-day content creation and tactical implementation to measurement and analytics to evaluate effectiveness.