At V2, our operations team plays an essential part in keeping the agency moving forward. Take Karen Morales, a key player who manages the ins and outs of agency life (and who was recently promoted to Operations Specialist!). Keep reading to get to know her and catch a behind–the–scenes look at all she does to keep V2 running smoothly.
Q: Where’s your hometown?
A: My hometown is Boston—Eastie to be exact!
Q: Where did you go to school?
A: I went to Emerson College.
Q: What are some of your hobbies outside of the office?
A: I love keeping active with some yoga, tennis, thrift shopping, photography and reading, as well as planning my next trip (once it’s safer to do so, of course!).
Q: What does your role as Operations Specialist entail?
A: As an Operations Specialist, I help the company run smoothly, both administratively and operationally.
Q: If you could describe a day in the life of V2’s Operations Specialist in three words, what would those be?
A: Challenging, wide-ranging and dynamic.
Q: What is your favorite part about your role at V2?
A: Each day looks different with everchanging responsibilities—whether it’s onboarding a new employee, researching editorial calendars for accounts or putting together a client gift!
Q: What’s a favorite project you’ve gotten to work on?
A: When I first began at V2 pre-Covid, I helped plan the company rebranding launch party, which was very exciting. Another memorable experience was when, during the pandemic, I was faced with the difficult challenge of safely re-opening our Boston office. It was definitely an interesting time that I was happy to be a part of!
Q: What is one surprising part of your role that others wouldn’t think you do?
A: One day, I found myself poring over spreadsheets of hundreds of contact names in our V2 database to keep it organized. In other words, my role often requires spending a lot of time on tiny details that can make a big difference in the efficiency of the agency.
Q: What would you say are the three most important things that help keep V2 moving?
A: Hmm this one’s a tough one, but I would have to say attention to detail, adaptability and a healthy sense of humor—characteristics that all V2ers embody!