The Context

Millions of families yearn for better ways to support children struggling with anxiety and obsessive-compulsive disorder (OCD), conditions that affect an estimated 1–3% of young people and can significantly disrupt daily life, from school attendance to social development.

While demand for care continues to grow, traditional treatment models often fall short. Many families rely on infrequent, siloed sessions that fail to provide the consistent, holistic support children and families need. At the same time, skepticism around virtual care—particularly for pediatric mental health—creates barriers to adoption, with parents questioning whether remote treatment can truly deliver meaningful outcomes.

InStride Health was founded to address this gap with a differentiated, insurance-backed clinical model designed specifically for pediatric anxiety and OCD. But standing out in a crowded behavioral health market required reshaping perceptions.

To succeed, InStride needed to clearly articulate what made its model more effective, build trust with parents and simultaneously engage investors and healthcare stakeholders with a compelling, credible growth story.

The Solution

V2 designed an integrated communications strategy to elevate InStride’s clinical model, build trust with parents and establish the company as a leader in pediatric mental healthcare.

The campaign leveraged timely, high-impact storytelling—spanning earned media, thought leadership, data-driven content and news-driven moments—to reach both consumer and B2B audiences with tailored messaging.

The campaign positioned InStride as the company delivering more effective, technology-enabled care for pediatric anxiety and OCD.

Earned Media
Thought Leadership
Awards
Announcements
Earned Media at Scale

The Results

The campaign generated sustained visibility that positioned InStride for a year of continued growth and advanced business goals. In 2026, InStride is on track to nearly double the number of states in which it operates, momentum supported by the awareness and credibility generated through this campaign.

Good Morning America significantly elevated InStride’s national profile, showcasing the agility required to deliver meaningful coverage in critical moments. Originally focused on back-to-school anxiety, the segment quickly pivoted following a school shooting to address how parents can support children coping with trauma—ensuring timely, relevant guidance when audience attention was at its peak.

36

Pieces of earned media placements

205M

Total UVM across earned coverage

119

Total Earned Media at Scale syndications

9.4K

Estimated Earned Media at Scale views

30

Earned Media at Scale placements in high domain-rating outlets


Earned Coverage

Earned coverage elevated InStride’s national profile, built trust with parents and reinforced its leadership in pediatric mental healthcare amongst B2B audiences.