V2’s content services extend brand storytelling beyond earned media and into owned and paid channels—developing material that will fuel demand gen and thought leadership, engage audiences and prompt action. V2’s talented team of experienced B2B wordsmiths enable brands to quickly produce and market valuable material in high impact and highly measurable formats.
Hub and Spoke Strategy
Our thematic approach to brand building disseminates the most compelling points of view, data and stories in many ways so that they’re sure to resonate. V2 develops content strategies centered on a core asset that can be reframed, retold and retrofit across different formats, audience segments and channels.
Bylined Articles and Blogs
V2’s talented wordsmiths translate a brand’s key messages into compelling op eds, thought leadership pieces and educational content that engage audiences—whether in the media, on a client’s website or with a third party.
Establishing a high-profile brand takes more than earned media coverage alone. V2’s suite of sponsored content services extend the life and reach of key storylines, putting brands in front of otherwise hard-to-reach audiences.
The most powerful stories are grounded in data. From polls and panel surveys to analysis of third-party and in-house data, V2 pulls headline-worthy stories out of numbers and weaves them into high-impact assets.
Customer Case Studies
The impact of a product, service or brand is most profound when told through the eyes of customers. V2 drives the end-to-end development of case studies—diving deep into the challenges faced, how our client solved them and the business benefits gained—and bring those stories to life for sales and demand gen as web resources and to fuel PR programs.
A website is often the front door that first welcomes customers, partners, employees and investors to a brand. Effectively communicating to a diverse group is a challenge, and our writers are adept at working with web and design teams to ensure the most critical messages are highly optimized on the right pages at the right level of depth.
As one of the fastest-growing media channels today, podcasting presents a major opportunity for brands looking to engage with audiences in captivating ways. From conception and influencer “casting” to production and distribution, V2 has turnkey solutions for clients to unlock the power of podcasting for their brand.
Content is the grease on the gears of our demand generation. In addition to dozens of bylined articles from DaySmart executives, some long-form think pieces and some shorter trend-focused content, V2 has developed a myriad of content types we would likely not have built ourselves: Customer Spotlights, Q&As, eBooks, infographics, survey reports, etc. They are a valued “force multiplier” elevating our corporate brand and driving demand for our products.
The V2 team is truly an extension of our team. They lead our global PR efforts, collaborating closely with our international agencies to develop and execute against strategic campaigns that ensure our key messages get in front of the right audiences. From announcements, to thought leadership campaigns, to social media, we count on V2 to drive a cohesive program that establishes awareness and credibility for ASG on a global scale.
VP of Global Communications Rocket Software
V2 is more than a media relations house. They developed and led an integrated PR and marketing program that built Decibel’s brand awareness by identifying and building relationships with influencers in our space. We tapped into influencers’ networks through various engagements – from webinars to joint content to social media. V2 also helped me elevate my own status as an influencer by developing content for my weekly newsletter and social media channels. The influencer program that V2 ran for Decibel functioned in concert with the rest of our PR and marketing efforts and built brand credibility.
V2 launches and manages Rocket Software's Digital Disrupted podcast
Digital transformation has become a buzzword – but what does it really mean to your organization? This podcast taps outside influencers to dive into the unique angles of digital transformation – the human side; the industry specifics; the pros and cons; the unknown future.