Content is the grease on the gears of our demand generation. In addition to dozens of bylined articles from DaySmart executives, some long-form think pieces and some shorter trend-focused content, V2 has developed a myriad of content types we would likely not have built ourselves: Customer Spotlights, Q&As, eBooks, infographics, survey reports, etc. They are a valued “force multiplier” elevating our corporate brand and driving demand for our products.

Steve Martin
CMO Daysmart Software

The V2 team is truly an extension of our team. They lead our global PR efforts, collaborating closely with our international agencies to develop and execute against strategic campaigns that ensure our key messages get in front of the right audiences. From announcements, to thought leadership campaigns, to social media, we count on V2 to drive a cohesive program that establishes awareness and credibility for ASG on a global scale.

Jessica Hohn-Cabana
VP of Global Communications Rocket Software

V2 is more than a media relations house. They developed and led an integrated PR and marketing program that built Decibel’s brand awareness by identifying and building relationships with influencers in our space. We tapped into influencers’ networks through various engagements – from webinars to joint content to social media. V2 also helped me elevate my own status as an influencer by developing content for my weekly newsletter and social media channels. The influencer program that V2 ran for Decibel functioned in concert with the rest of our PR and marketing efforts and built brand credibility.

Shane Phair
CMO Decibel
Additional Resources

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